Where are your customers?

Get your hands on a Zip Code map and three crayons. If you don’t have a map call me. You can steal the crayons from one of your kids.

Now gather up your invoices or open up the program. Make a list of the most active Zip Codes.  Do a stick tally if you must. It’s boring but do it anyway.

Locate the top three Zip Codes. Now get the map and one of the crayons. Find the Zip Codes on the map and color them in the top three (most active). Stay inside the lines!

Now find the next three most active Zip Codes and do the same thing. Use a different color! Do it for the last three and then hold it up to the light. You can see better. That’s where your customers are coming from.

Now don’t just sit there. Let’s get the rest of them! Call me to find out how many there are and what it will take to reach them. / GB