Getting Started With Direct Mail

Article from MailitUSA:

A bulk mailing project requires the merging of several different processes. The mailing list, printing, postage and post office requirements must all be considered to fully take advantage of the available cost savings. This article will touch upon the high points of those areas and help you to have a successful direct mail campaign.

A good place to begin is with the mailing list. The mailing list will determine your printing quantity and the extent of the postage discounts you may qualify for.

If you’re supplying a list, send it to us so that one of our data experts can  examine it for mailing suitability and remove duplicates. We’ll also standardize the addresses and sort it to the post office mailing standards. The  net mailing quantity will be used for estimating postage and other costs.

You can also mail to one of our quality lists. We offer up-to-date consumer and business information at the lowest possible prices. Just request our  Free Mailing List Report to see how many addresses are available in your marketing area.

At some point you’ll be considering the mail piece. Accurate prints (to mail) the top three formats: Postcards, Flyers and Letters. If you’re on a tight budget, our Big Yellow Card program is effective in a variety of situations. We can discuss the mail piece anytime you wish. Our toll-free phone number is 877-433-9101.

With a mailing list and a mailing format decided upon, we can determine the pricing for your project. We’ll provide you with a complete written estimate, detailing the printing and mailing services with separate figures for the estimated postage. At this point you can decide whether or not to move forward with the project.

Remember that free list reports and instant estimates are available to you upon request. As always, when you have questions, please call us, toll-free at 877-433-9101.