Soap.com uses direct mail to generate sales
Soap.com, an online retailer of heath and personal care products, needed a way to stand above the competition. Having tried everything from TV to radio ads, they decided to try Direct Mail. Their sister site, Diapers.com, had already experienced increased sales from direct mail and thought Soap.com could see similar success.
Results were so promising that they decided to continue to keep mailing to their Manhattan neighbors – about 1 million mail pieces were sent.
Direct mail has become “a core part of our marketing strategy” according to Teju Prabhakar, associate director of marketing for Soap.com.