How to use Direct Mail to Keep Your Customers
Keeping your customer base loyal to your business is cheaper than advertising for new ones. And a referral sale is the sweetest sale of all. A low cost direct mail program can help you accomplish both. Take a moment now to discover how to keep your customers away from the clutches of your competitors and bring in referrals at the same time.
High Cost of Getting New Customers
Getting new customers is expensive. Lets say you spend $500 for an ad and you get 15 calls. That’s $33 per lead. If 7 out of the 15 calls turns into a sale the cost for each sale would be about $71. That can be get expensive. Especially during slow periods. Now do your own math. Roughly, how much are you spending for each new customer? How much per sale?
You’ll always require new customers to grow your business – but you’ll need to keep the ones you have to maintain that growth. And while you can’t keep them all, smart entrepreneurs know how important it is to keep as many of them as possible. Direct mail is one of the easiest and cheapest ways to do that.
Low Cost of Customer Retention
Did you compute your cost to get a new customer? Now compare that to a 28¢ stamp to put on a postcard. Which is cheaper?
Every now and again, send your customers a postcard or a flyer or even a personal letter. By letting them know that you value their business, you’ll build loyalty and good will. And by giving them special offers, they’ll feel that much more appreciated and more likely to respond by spending their money with you. The more consistent you are with your contact – the more consistent your cash flow will be.
Building Referrals
By keeping your name in front of your prospects and customers, your business is more likely to be referred. People often hesitate to refer a business to a friend or family member if they haven’t had a recent experience. Your mailings to them will substitute for that experience and they will be more likely to remember your name and share other details.
Using Our Mailing Services
About half of the mail that we process for businesses is sent to private lists of customers and sales leads. Many mail once a month or once every three months. They use our services because they save money and to bring consistency to their marketing efforts. Most business owners are aware of the need to stay in contact with their customers – but few do. Accurate Mailing AZ can help you bring consistency to your marketing efforts. Plus we’ll do all the work and you’ll save the money. Call us today for more information.
Accurate Mailing Services, Inc. • Glendale • Peoria • Phoenix • Scottsdale • Mesa