Keeping your customer base loyal to your business is cheaper than advertising for new ones. And a referral sale is the sweetest sale of all. A low cost direct mail program can help you accomplish both. Take a moment now to discover how to keep your customers away from the clutches of your competitors and [...]
Last night I posted a little ditty about postcard marketing. Today I was working on new prices for our Big Yellow Card program (lowering them in case you’re interested) and a question came to mind: Has Accurate Mailing turned into a postcard printer? Seems like we print a lot of postcards around here. But the [...]
According to a study by marketing services firm, Epsilon, 50% of U.S. consumers prefer direct mail to email. Wow – that’s a surprise! And, are you ready for this… the study also found that one-quarter of all U.S. consumers said they found direct mail to be “more trustworthy” than email. Hmm – was wondering if [...]
From CNNMoney / WASHINGTON — On Monday, the U.S. Postal Service will announce a cost-savings proposal that would eliminate the current guarantee of next-day delivered first-class mail. The financially strapped agency will present to its overseers a proposal to change its national standard for first-class mail to two-to-five days from one-to-three, according to interviews with several mail industry officials [...]
The use of direct mail has been making a bit of a comeback in the last few months. And it looks like it might be a trend that will extend into 2012. One of our clients, a prominent marketing consultant for high profile shopping centers, agrees. In a recent phone conversation with her, she elaborated, [...]
Not too long ago, direct mail advertisers were battling for visibility in the mail box. There use to be a handful of mail, every day, at your home and at the office. That’s not true these days. Now it might be days before you get any mail. And while that’s bad news for the post office, it’s [...]
Voters are receiving mailed notices from the City of Phoenix announcing a new Voting Center. 26 Voting Centers will replace the 128 traditional poling places that once served the Phoenix area. Voters will be instructed to use the Voting Centers beginning with the August 2011 Phoenix City Mayor and Council Election. The City of Phoenix [...]
USPS Shares New UAA Data The United States Postal Service® (USPS®) shared updated data from a 2010 Undeliverable As Addressed (UAA) study at the recent Mailer’s Technical Advisory Committee (MTAC) meeting. Prior to this 2010 study, the most recent data available was from a study conducted in 2004. Both of these studies were conducted by [...]
Accurate Mailing Service’s central location is particularly convenient for businesses in Phoenix’s west side communities such as Anthem, Glendale and Peoria. Located right off the I-17 Black Canyon Freeway, it only takes a few minutes to find us and get back on the freeway to another destination. While west side printing companies have tried to [...]
Soap.com, an online retailer of heath and personal care products, needed a way to stand above the competition. Having tried everything from TV to radio ads, they decided to try Direct Mail. Their sister site, Diapers.com, had already experienced increased sales from direct mail and thought Soap.com could see similar success. Results were so promising [...]
Our recently launched sister site, PostcardMailingsUSA.com, has just posted an article for 3 secrets to help make your Easter Sunday a success Check it out and use mail to bring people to your service Easter Sunday!