Political campaign mailings are identified and documented when deposited at Post Office acceptance units prior to entry into processing and distribution. Using a red Tag 57, Political Campaign Mailing, aids in identification of of political campaign mailings. First-Class Mail and Standard Mail entered entered by a registered political candidate, campaign committee or committee of a [...]
Posted On August 18th, 2010
Continue reading Political Campaigns: Red Tag 57 »
Political Campaign Season Is Here The Arizona Primary Election will be held on August 24th, 2010. The General Election is on November 2nd, 2010. The Phoenix Post Office has issued the following recommended cut-off dates to insure that your political mail arrives in time for the elections. Primary Election: Standard Mail (Bulk Rate) must be [...]
Posted On August 17th, 2010
Continue reading Phoenix Political Mail: Post Office Cut-off Dates »
More than any other type of advertising, Direct Mail can reach those that are most likely to do business with you. A good mailing list will place your offer in the hands of people that want what you sell, have the money to buy it and can easily respond. Nothing does that better than direct [...]
Posted On June 3rd, 2010
Continue reading Direct Mail Is Targeted »
With the home buyer tax credit officially expiring, sales actually dipped slightly in Pima and Pinal counties but still stayed at extremely high levels in the three county area. Overall, sales posted a 4.14% gain over March led by Maricopa County
Posted On May 26th, 2010
Continue reading Real Estate Market Update: April 2010 »
Article from MailitUSA: Begin by considering the mailing list data. The mailing list will determine your printing quantity and the type of postage discounts you may qualify for. If you’re supplying a list, upload or email it to us so that we can examine it for mailing suitability and duplicates. Any supplied list is kept [...]
Posted On May 11th, 2010
Continue reading Getting Started With Direct Mail »
Email marketing is constantly lauded as the future of direct marketing. With its ease of use, perceived cost savings and endless tracking abilities, it’s easy to understand why. So why is direct mail still getting the results email claims to have?
Posted On May 4th, 2010
Continue reading Direct Mail vs. Email Marketing: Direct Mail is Winning »
George figured that when he opened up his pool supply store, the people that drove by would see him and line up for pool supplies. That didn’t happen. I guess they were driving or something. They must have missed his generic strip mall sign. He had to do something to drum up business. Then he [...]
Posted On April 23rd, 2010
Continue reading We didn’t know you we’re here! »
Nobody. But especially your customers. Not in the big scheme of things anyway. What they do care about is what you can do for them. Designing an ad with your company name as the headline may make you feel proud but it probably won’t get people excited. Well, unless your name happens to be “Everything [...]
Posted On April 22nd, 2010
Continue reading Who cares about your company name? »
Get your hands on a Zip Code map and three crayons. If you don’t have a map call me. You can steal the crayons from one of your kids. Now gather up your invoices or open up the program. Make a list of the most active Zip Codes. Do a stick tally if you must. [...]
Posted On April 22nd, 2010
Continue reading Where are your customers? »
With the close of the 1st quarter we can now get a more accurate picture of where certain parts of the market might be heading. Construction numbers continue to show strength for the quarter, edging up a combined 10.83%. The outlook remains positive as strong numbers continue to come in from all counties that we [...]
Posted On April 21st, 2010
Continue reading Real Estate Market Update: First Quarter 2010 »