Real Estate Market Update: April 2010

With the home buyer tax credit officially expiring, sales actually dipped slightly in Pima and Pinal counties but still stayed at extremely high levels in the three county area. Overall, sales posted a 4.14% gain over March led by Maricopa County

How to use Direct Mail for Schools

The Charter School Industry is becoming increasing competitive. Public, Private and Charter schools battle for the same shrinking number of dollars. And as they do, more marketing directors are discovering that direct mail can give their school a distinct advantage over the competition. No other type advertising can target a specific audience like direct mail. Especially when [...]

Getting Started With Direct Mail

Article from MailitUSA: A bulk mailing project requires the merging of several different processes. The mailing list, printing, postage and post office requirements must all be considered to fully take advantage of the available cost savings. This article will touch upon the high points of those areas and help you to have a successful direct [...]

Direct Mail vs. Email Marketing: Direct Mail is Winning

Email marketing is constantly lauded as the future of direct marketing. With its ease of use, perceived cost savings and endless tracking abilities, it’s easy to understand why. So why is direct mail still getting the results email claims to have?

We didn’t know you we’re here!

George figured that when he opened up his pool supply store, the people that drove by would see him and line up for pool supplies. That didn’t happen. I guess they were driving or something.  They must have missed his generic strip mall sign. He had to do something to drum up business. Then he [...]

Who cares about your company name?

Nobody. But especially your customers. Not in the big scheme of things anyway. What they do care about is what you can do for them. Designing an ad with your company name as the headline may make you feel proud but it probably won’t get people excited. Well, unless your name happens to be “Everything [...]

Where are your customers?

Get your hands on a Zip Code map and three crayons. If you don’t have a map call me. You can steal the crayons from one of your kids. Now gather up your invoices or open up the program. Make a list of the most active Zip Codes.  Do a stick tally if you must. [...]

Real Estate Market Update: First Quarter 2010

With the close of the 1st quarter we can now get a more accurate picture of where certain parts of the market might be heading. Construction numbers continue to show strength for the quarter, edging up a combined 10.83%. The outlook remains positive as strong numbers continue to come in from all counties that we [...]

Mail The Constitution to Your Friends

Pocket Constitution Special Offer Only $2.50 each – Includes Postage and Handling! Your friends will be delighted when they receive this special edition, Pocket Constitution. And you’ll feel wonderful about giving it to them. This is a deluxe pocket version of The Constitution of the United States as printed by The National Center for Constitutional [...]

The Speed of Yellow

Accurate’s Yellow Card program has many advantages but one of the most noteworthy is the speed of production. When you have a great idea, often ‘timing is everything’. The production and printing time for a full color postcard can drag out for weeks. And last minuet full color cards can be cost prohibitive. But Yellow [...]

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