George figured that when he opened up his pool supply store, the people that drove by would see him and line up for pool supplies. That didn’t happen. I guess they were driving or something. They must have missed his generic strip mall sign. He had to do something to drum up business. Then he [...]
Nobody. But especially your customers. Not in the big scheme of things anyway. What they do care about is what you can do for them. Designing an ad with your company name as the headline may make you feel proud but it probably won’t get people excited. Well, unless your name happens to be “Everything [...]
Get your hands on a Zip Code map and three crayons. If you don’t have a map call me. You can steal the crayons from one of your kids. Now gather up your invoices or open up the program. Make a list of the most active Zip Codes. Do a stick tally if you must. [...]