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“We didn’t know you we’re here!” Get a Neighborhood Marketing Plan.

George figured that when he opened up his pool supply store, the people that drove by would see him and line up for pool supplies. That didn’t happen. I guess they were driving or [...]

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Direct Mail Planning Guide

Who cares about the name of your company? Nobody. But especially your customers. Not in the big scheme of things anyway. What they do care about is what you can do for them. Designing an ad with [...]

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How to find new customers

So you have to find new customers. Where the heck could they be hiding? So here’s what to do to find new customers … Get your hands on a Zip Code map and three crayons. If you [...]