In Direct Mail Marketing

Reading_Direct_Mail_Keeping your customer base loyal to your business is cheaper than advertising for new ones. And a referral sale is the sweetest sale of all. A low cost direct mail program can help you accomplish both.  Take a moment now to discover how to keep your customers away from the clutches of your competitors and bring in referrals at the same time.

High Cost of Getting New Customers

Getting new customers is expensive.  Lets say you spend $500 for an ad and you get 10 calls.  That’s $50 per lead.  If 3 out of the 10 calls turns into a sale, the cost for each sale would be about $166! That can be get expensive. Especially during slow periods. Now do your own math. Roughly, how much are you spending for each new customer? How much per sale?

You’ll always require new customers to grow your business. That’s just the cost of staying in business.  And it is expensive to get new customers. All the more reason to protect that investment. So, you’ll need to keep the ones you have to maintain growth in your business. And while you can’t keep them all, smart entrepreneurs know how important it is to keep as many of them as possible. Direct mail is one of the easiest and cheapest ways to do that.

Low Cost of Customer Retention

Did you compute your cost to get a new customer? Now compare that to a 35¢ stamp to send your customers a postcard. Which is cheaper?

Every now and again, send your customers a postcard or a flyer or even a personal letter.  By letting them know that you value their business, you’ll build loyalty and good will. And by giving them special offers, they’ll feel that much more appreciated and more likely to respond by spending their money with you.  The more consistent you are with your contact – the more consistent your cash flow will be.

Building Referrals

By keeping your name in front of your prospects and customers, your business is more likely to be referred. People often hesitate to refer a business to a friend or family member if they haven’t had a recent experience.  Your mailings to them will substitute for that experience and they will be more likely to remember your name and share other details with enthusiasm.

Using Our Mailing Services

About half of the mail that we process for businesses is sent to the private lists of our customers. They are mailing to their customers and in some cases leads that they’ve obtained. Many mail something out once a month or once every three months. They use our services because they save money and to bring consistency to their marketing efforts. Most business owners are aware of the need to stay in contact with their customers – but few do. Accurate Mailing AZ can help you bring consistency to your marketing efforts. Plus we’ll do all the work and you’ll save the money. Call us today for more information.

Accurate Mailing Services, Inc. • Glendale • Peoria • Phoenix • Scottsdale • Mesa

 

 

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