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How to Do Direct Marketing on a Budget

How to Reduce Direct Marketing Budget It can be costly to send out direct mail in bulk. Even so, many small companies are able to send up to tens of thousands of pieces a month. For a company to [...]

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How to Get a High Direct Mail Response Rate

How to Get a High Direct Mail Response Rate One of the things that our clients ask about the most when considering a mailing campaign are the direct mail response rate. It is critical data for [...]

How We Prepare Your Mail for Postage Discounts

How We Prepare Your Mail for Postage Discounts Some folks are curious about what it takes to prepare mail for postage discounts.  Below is a general overview of the process. It is a peculiar [...]

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How to Make Your Direct Mail More Personal and Relevant

How to Make Your Direct Mail More Personal and Relevant Let’s be real, finding completely irrelevant mailers in your mailbox is the worst. That’s why so many recipients see “junk mail”, while [...]

How Many Direct Mail Pieces Should I Send?

How Many Direct Mail Pieces Should I Send? Recently a mechanic, who owns his own garage, decided to improve his client base by hiring a specialist in European imports. This mechanic is a fairly [...]

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Key market trends: direct mail or email?

Key market trends: direct mail or email? Direct mail or email, which marketing tool is the best to get your message out? While direct mail volume may be decreasing in recent years, due to the [...]

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How These Parents Catered to Three Learning Styles With Online Education

How These Parents Catered to Three Learning Styles With Online Education The greatest misconception about online high school is what it means. Like an abstract painting, online education takes on [...]

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Direct Mail Strategy: Get Better Results with Targeted Mails

Direct Mail Strategy: Get Better Results with Targeted Mails Before even planning your next direct mail campaign, you have to think carefully about your audience. Next,  you need to consider what [...]