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How to track direct mail response rate and learn from the results

How to track direct mail response rate and learn from the results Some marketers hesitate about getting involved in a direct mail campaign, afraid of the inability to track direct mail response [...]

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Best Practices of Lead Generation with Direct Mail

Best Practices of Lead Generation with Direct Mail What leads means, why you need lead generation and how you can generate leads. What channels to use for lead generation and why direct mail is a [...]

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How to Build a Successful Direct Mail Sales Funnel

How to Build a Successful Direct Mail Sales Funnel  Your well-informed buyer has to get through a so-called buyer’s journey: from stranger to you and your business, to customer. This journey [...]

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The “Trust Factor” in Direct Mail Sales Copy

The “Trust Factor” in a Direct Mail Sales Copy Before you begin creating your direct mail sales copy, let’s take a look at you first, and then at your audience. Who are you and your ideal [...]

Personalized Landing Page for your Direct Mail Campaign

Personalized Landing Page for your Direct Mail Campaign: Boost your Conversions A personalized landing page is a crucial tool for optimizing your conversion rate. With a personalization alone you [...]

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Direct Response Marketing: How to Write Catchy Business Postcards or Sales Letters

Direct Response Marketing: How to Write Catchy Business Postcards or Sales Letters Everyone wants to see an outstanding response to their materials, especially an immediate one. No matter what [...]