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Does anyone actually like to receive direct mail?

Does anyone actually like to receive direct mail? A couple of years ago we helped a roofing company reach households affected by a hail storm in Phoenix. Not only did we send the offer to a [...]

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10 Costly Mistakes in Direct Mail Marketing that You’ll Never Repeat Again

10 Costly Mistakes in Direct Mail Marketing that You’ll Never Repeat Again Let’s face it, direct mail isn’t easy. A lot of things can go wrong. From not having a freshly [...]

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9 Direct Mail Trends and Forecasts for 2019

Direct Mail Trends: Why pairing Direct Mail  with Digital Marketing should be a Huge Part of your 2019 Marketing Strategy Although direct mail volume in the U.S. has declined by 29,85% since [...]

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Real Estate Postcards Tips for Winter that’s Coming

Real Estate Postcards Tips for Winter that’s Coming Real Estate Postcards are an effective and affordable way to keep in touch with your farm area, get new listing opportunities, build new [...]

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How to quickly produce an effective dental postcard?

How to quickly produce an effective dental postcard? Direct Mail is a critical component of your dental practice promotion strategy. Dental postcards are, in particular, effective at [...]

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6 Basic Ways to Segment your Mailing List and Increase your Response Rate

6 Mailing List Segmentation Techniques to Increase Your Sales Do you want to boost your response rate and decrease your costs per lead acquisition? Smart marketers use mailing list segmentation [...]

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Reducing Postage Costs on EDDM and Targeted Mailing

How to Reduce Postage Costs on EDDM and Targeted Mailing with USPS Promotions The majority of the money you spend on direct mail will be on postage. But if you are paying the full price for [...]

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10 Ways to Make Your Direct Mail Offer Attractive

10 Ways to Make Your Direct Mail Offer Attractive Besides a fine-tuned and freshly updated mailing list, your direct mail offer is the central piece of your direct marketing campaigns. More than [...]