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Mistakes to Avoid When Creating your Direct Mail Brochure

Mistakes to Avoid When Creating your Direct Mail Brochure You won’t believe how many direct mail brochures that seemed rather a jumble of words and cool features I’ve seen as a printer. If [...]

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How to Write Direct Mail Sales Letter that Sells

How to Write Direct Mail Sales Letter that Sells Do you have to write a direct mail sales letter? Your job is to capture first your recipients’ attention, then maintain their interest and [...]

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How to Design a Classic Trifold Brochure

How to Design a Classic Trifold Brochure Why should you produce a trifold brochure for your mailing? The answer is simple. A brochure can be an important part of your lead nurturing marketing [...]

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Cheap Direct Mail Sizes and Formats & Cheap Direct  Mail Printing Options

Cheap Direct Mail Formats and Sizes & Cheap Direct  Mail Printing Options What are the cheapest direct mail formats and sizes that allow you to run a successful direct mail? What are the [...]

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Physical to Digital Marketing: The Best Strategy of 2018

3 Ways to Integrate Persuasively Digital and Physical Marketing Although Digital Marketing has raised and eclipsed physical marketing, it didn’t make direct mail obsolete. People still [...]

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9 Steps to Creating an Effective Creative Brief for your Leaflet and Brochure Design

9 Steps to Creating an Effective Creative Brief for your Leaflet and Brochure Design Starting a design project without a creative brief is like going shopping without a  shopping list! [...]

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Why Direct Mail Campaigns Underperform And What To Do Next

Why Direct Mail Campaigns Underperform And What To Do Next Let’s be honest, direct mailings don’t perform well every time. But how can you know for sure that your mailing efforts didn’t work? Is [...]

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16 Steps to Writing Effective Direct Mail Ads

16 Steps to Writing Effective Direct Mail Ads Before printing your next direct mail ad, use this writing guideline to make sure your ad is carefully personalized for your target audience and [...]

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How to track direct mail response rate and learn from the results

How to track direct mail response rate and learn from the results Some marketers hesitate about getting involved in a direct mail campaign, afraid of the inability to track direct mail response [...]

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Best Practices of Lead Generation with Direct Mail

Best Practices of Lead Generation with Direct Mail What leads means, why you need lead generation and how you can generate leads. What channels to use for lead generation and why direct mail is a [...]