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Mailing List Cleaning: Your 99% Accurate List

Mailing List Cleaning: Your 99% Accurate List In the direct mail industry, cleaning up the mailing list is a crucial task. Why? Because over 40 million Americans change their addresses annually [...]

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10 Ways to Make Your Direct Mail Offers Attractive

10 Ways to Make Your Direct Mail Offers Attractive Besides a fine-tuned and freshly updated mailing list, your direct mail offers are the central piece of your direct marketing campaigns. More [...]

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Why Direct Mail Campaigns Underperform And What To Do Next

Why Direct Mail Campaigns Underperform And What To Do Next Let’s be honest, direct mailings don’t perform well every time. But how can you know for sure that your mailing efforts didn’t work? Is [...]

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How to track direct mail response rate and learn from the results

How to track direct mail response rate and learn from the results Some marketers hesitate about getting involved in a direct mail campaign, afraid of the inability to track direct mail response [...]

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The “Trust Factor” in Direct Mail Sales Copy

The “Trust Factor” in a Direct Mail Sales Copy Before you begin creating your direct mail sales copy, let’s take a look at you first, and then at your audience. Who are you and your ideal [...]

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How to Do Direct Marketing on a Budget

How to Reduce Direct Marketing Budget It can be costly to send out direct mail in bulk. Even so, many small companies are able to send up to tens of thousands of pieces a month. For a company to [...]

How We Prepare Your Mail for Postage Discounts

Discount Postage: How We Prepare Your Mail Some folks are curious about what it takes to prepare mail for postage discounts.  Below is a general overview of the process. It is a peculiar blend of [...]

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How to Make Your Direct Mail More Personal and Relevant

How to Make Your Direct Mail More Personal and Relevant Let’s be real, finding completely irrelevant mailers in your mailbox is the worst. That’s why so many recipients see “junk mail”, while [...]

How Many Direct Mail Pieces Should I Send?

How Many Direct Mail Pieces Should I Send? Recently a mechanic, who owns his own garage, decided to improve his client base by hiring a specialist in European imports. This mechanic is a fairly [...]

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Direct Mail Design 101: 9 Critical Elements

Direct Mail Design 101: 9 Critical Elements One of the biggest reasons a direct mail campaign underperforms is a weak direct mail design. Focus only on the essential elements, necessary to convey [...]

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