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10 Ways to Make Your Direct Mail Offer Attractive

10 Ways to Make Your Direct Mail Offer Attractive Besides a fine-tuned and freshly updated mailing list, your direct mail offer is the central piece of your direct marketing campaigns. More than [...]

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Why Direct Mail Campaigns Underperform And What To Do Next

Why Direct Mail Campaigns Underperform And What To Do Next Let’s be honest, direct mailings don’t perform well every time. But how can you know for sure that your mailing efforts didn’t work? Is [...]

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How to track direct mail response rate and learn from the results

How to track direct mail response rate and learn from the results Some marketers hesitate about getting involved in a direct mail campaign, afraid of the inability to track direct mail response [...]

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The “Trust Factor” in Direct Mail Sales Copy

The “Trust Factor” in a Direct Mail Sales Copy Before you begin creating your direct mail sales copy, let’s take a look at you first, and then at your audience. Who are you and your ideal [...]

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How to Do Direct Marketing on a Budget

How to Reduce Direct Marketing Budget It can be costly to send out direct mail in bulk. Even so, many small companies are able to send up to tens of thousands of pieces a month. For a company to [...]

How We Prepare Your Mail for Postage Discounts

How We Prepare Your Mail for Postage Discounts Some folks are curious about what it takes to prepare mail for postage discounts.  Below is a general overview of the process. It is a peculiar [...]

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How to Make Your Direct Mail More Personal and Relevant

How to Make Your Direct Mail More Personal and Relevant Let’s be real, finding completely irrelevant mailers in your mailbox is the worst. That’s why so many recipients see “junk mail”, while [...]

How Many Direct Mail Pieces Should I Send?

How Many Direct Mail Pieces Should I Send? Recently a mechanic, who owns his own garage, decided to improve his client base by hiring a specialist in European imports. This mechanic is a fairly [...]

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Direct Mail Design 101: 9 Critical Elements

Direct Mail Design 101: 9 Critical Elements One of the biggest reasons a direct mail campaign underperforms is a weak direct mail design. Focus only on the essential elements, necessary to convey [...]

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How to track and measure your direct mail ROI?

How to track and measure your direct mail campaign success? After putting all that hard work into your direct mail campaign, you’ll want to measure your success. Tracking results are essential to [...]

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