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The “Trust Factor” in Direct Mail Sales Copy

The “Trust Factor” in a Direct Mail Sales Copy Before you begin creating your direct mail sales copy, let’s take a look at you first, and then at your audience. Who are you and your ideal [...]

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Direct Response Marketing: How to Write Catchy Business Postcards or Sales Letters

Direct Response Marketing: How to Write Catchy Business Postcards or Sales Letters Everyone wants to see an outstanding response to their materials, especially an immediate one. No matter what [...]

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How to Do Direct Marketing on a Budget

How to Reduce Direct Marketing Budget It can be costly to send out direct mail in bulk. Even so, many small companies are able to send up to tens of thousands of pieces a month. For a company to [...]

How to prepare mail for Postage Discounts

How to prepare mail for Postage Discounts Some folks are curious about what it takes to prepare mail for postage discounts.  Below is a general overview of the process. It is a peculiar blend of [...]

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How to Make Your Direct Mail More Personal and Relevant

How to Make Your Direct Mail More Personal and Relevant Let’s be real, finding completely irrelevant mailers in your mailbox is the worst. That’s why so many recipients see “junk mail”, while [...]

How Many Direct Mail Pieces Should I Send?

How Many Direct Mail Pieces Should I Send? Recently a mechanic, who owns his own garage, decided to improve his client base by hiring a specialist in European imports. This mechanic is a fairly [...]

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Direct Mail Design 101: 9 Critical Elements

Direct Mail Design 101: 9 Critical Elements One of the biggest reasons a direct mail campaign underperforms is a weak direct mail design. Focus only on the essential elements, necessary to convey [...]

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How to track and measure your direct mail ROI?

How to track and measure your direct mail campaign success? After putting all that hard work into your direct mail campaign, you’ll want to measure your success. Tracking results are essential to [...]

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Digital Direct Mail Printing: Your Green Choice

Digital Direct Mail Printing: Your Green Choice Once the postcard has been designed and the paper has been chosen, it is time to print and mail your direct mail campaign. There are several steps [...]

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How Direct Mail Can Help you to Effectively Launch a New Product

How Direct Mail Can Help you to Effectively Launch a New Product How can direct mail help you to effectively launch a new product? Direct mail has been used to market products and services for [...]

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