0

Direct Mail Design 101: 9 Critical Elements

Direct Mail Design 101: 9 Critical Elements One of the biggest reasons a direct mail campaign underperforms is a weak direct mail design. Focus only on the essential elements, necessary to convey [...]

0

How to track and measure your direct mail ROI?

How to track and measure your direct mail campaign success? After putting all that hard work into your direct mail campaign, you’ll want to measure your success. Tracking results are essential to [...]

0

Digital Direct Mail Printing: Your Green Choice

Digital Direct Mail Printing: Your Green Choice Once the postcard has been designed and the paper has been chosen, it is time to print and mail your direct mail campaign. There are several steps [...]

0

How Direct Mail Can Help you to Effectively Launch a New Product

How Direct Mail Can Help you to Effectively Launch a New Product How can direct mail help you to effectively launch a new product? Direct mail has been used to market products and services for [...]

0

5 Questions to Ask Before Buying a Mailing List

  5 Questions to Ask Before Buying a Mailing List Running a successful business requires you to constantly evaluate your marketing plan. Will you benefit more from buying an address list or [...]

0

4 Signs Your Business Needs Direct Mailing

Direct mail may not immediately come to mind, but this “old-school” method of marketing your business is still as relevant as it ever was. Better yet, direct mail can be extremely cost-effective. [...]

0

How to Organize Your Direct Mail Budget

It’s time to put together our direct mail budget. As we do, it’s a good idea to remember that direct mail is subject to the same principles that determine the effectiveness of all [...]

How Many Direct Mail Pieces Should I Send?

Recently a mechanic, who owns his own garage, decided to improve his client base by hiring a specialist in European imports. This mechanic is a fairly savvy businessman, so he knew he had to get [...]

0

What is a Mail House?

What is a Mail House? Is a mail house a super-secret place built by crafty marketing engineers requiring strict security clearance to gain access? Sounds good, but no. The term “mail [...]

0

Increase Sales With Direct Mail to Your Neglected Markets

Neglected markets are advertising opportunities that belong to you but you may be ignoring or not giving enough attention to. The two most common neglected markets are your customers and your [...]