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How to Design a Classic Trifold Brochure

How to Design a Classic Trifold Brochure Why should you produce a trifold brochure for your mailing? The answer is simple. A brochure can be an important part of your lead nurturing marketing [...]

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Best Practices of Lead Generation with Direct Mail

Best Practices of Lead Generation with Direct Mail What leads means, why you need lead generation and how you can generate leads. What channels to use for lead generation and why direct mail is a [...]

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How to Build a Successful Direct Mail Sales Funnel

How to Build a Successful Direct Mail Sales Funnel  Your well-informed buyer has to get through a so-called buyer’s journey: from stranger to you and your business, to customer. This journey [...]

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3-Step Formula to Write a Successful Mail Copy

3-Step Formula to Write a Successful Mail Copy There are a lot of copywriting formulas out there for a good reason. A copywriting formula gives you a framework to get started, and helps organize [...]

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Donation Direct Mail Letter: Ask for It Effectively

Donation Direct Mail Letter: Ask for It Effectively It can be hard to ask for a donation, but fundraising is one of the most important parts of any successful nonprofit fundraising [...]

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Create Your Own Custom Postcard: Guide for Beginners [Download Mockups]

Create Your Own Custom Postcard: Guide for Beginners [Download Mockups] How can you create your own custom postcard? Let’s begin with a mockup. What is a mockup? It is a model that allows [...]

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“We didn’t know you we’re here!” Get a Neighborhood Marketing Plan.

George figured that when he opened up his pool supply store, the people that drove by would see him and line up for pool supplies. That didn’t happen. I guess they were driving or [...]

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Direct Mail Planning Guide

Who cares about the name of your company? Nobody. But especially your customers. Not in the big scheme of things anyway. What they do care about is what you can do for them. Designing an ad with [...]

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How to find new customers

So you have to find new customers. Where the heck could they be hiding? So here’s what to do to find new customers … Get your hands on a Zip Code map and three crayons. If you [...]

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Increase Sales With Direct Mail to Your Neglected Markets

Neglected markets are advertising opportunities that belong to you but you may be ignoring or not giving enough attention to. The two most common neglected markets are your customers and your [...]