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How to Write Direct Mail Sales Letter that Sells

How to Write Direct Mail Sales Letter that Sells Do you have to write a direct mail sales letter? Your job is to capture first your recipients’ attention, then maintain their interest and [...]

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How to Design a Classic Trifold Brochure

How to Design a Classic Trifold Brochure Why should you produce a trifold brochure for your mailing? The answer is simple. A brochure can be an important part of your lead nurturing marketing [...]

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16 Steps to Writing Effective Direct Mail Ads

16 Steps to Writing Effective Direct Mail Ads Before printing your next direct mail ad, use this writing guideline to make sure your ad is carefully personalized for your target audience and [...]

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Direct Response Marketing: How to Write Catchy Business Postcards or Sales Letters

Direct Response Marketing: How to Write Catchy Business Postcards or Sales Letters Everyone wants to see an outstanding response to their materials, especially an immediate one. No matter what [...]

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3-Step Formula to Write a Successful Mail Copy

3-Step Formula to Write a Successful Mail Copy There are a lot of copywriting formulas out there for a good reason. A copywriting formula gives you a framework to get started, and helps organize [...]