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What is Variable Data Printing Service and How Does it Work?

What is Variable Data Printing Service and How Does it Work? Digital printing technology has evolved dramatically over the last few years. The primary change we will discuss in this article is [...]

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Add direct mail to your existing marketing mix

Add direct mail to your existing marketing mix Adding direct mail to your existing marketing efforts can increase awareness of your brand, boost traffic to your social media and website, and [...]

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Mailing List Cleaning: Your 99% Accurate List

Mailing List Cleaning: Your 99% Accurate List In the direct mail industry, cleaning up the mailing list is a crucial task. Why? Because over 40 million Americans change their addresses annually [...]

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Does anyone actually like to receive direct mail?

Does anyone actually like to receive direct mail? A couple of years ago we helped a roofing company reach households affected by a hail storm in Phoenix. Not only did we send the offer to a [...]

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10 Costly Mistakes in Direct Mail Marketing that You’ll Never Repeat Again

10 Costly Mistakes in Direct Mail Marketing that You’ll Never Repeat Again Let’s face it, direct mail isn’t easy. A lot of things can go wrong. From not having a freshly [...]

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Effective Direct Mail Marketing Postcards for Realtors

Effective Direct Mail Marketing Postcards for Realtors Real Estate Postcards are an effective and affordable way to keep in touch with your farm area, get new listing opportunities, build new [...]

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6 Basic Ways to Segment your Mailing List and Increase your Response Rate

6 Mailing List Segmentation Techniques to Increase Your Sales Do you want to boost your response rate and decrease your costs per lead acquisition? Smart marketers use mailing list segmentation [...]

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10 Ways to Make Your Direct Mail Offers Attractive

10 Ways to Make Your Direct Mail Offers Attractive Besides a fine-tuned and freshly updated mailing list, your direct mail offers are the central piece of your direct marketing campaigns. More [...]

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Custom Postcards: Color, Message, and Printing Tips

Custom Postcards: Color, Message, and Printing Tips Custom postcards are a powerful marketing tool to reach out to new clients and get an immediate response. Despite all the emphasis on digital [...]

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Understanding your target audience before buying your mailing list

4 Steps to Decoding your Target Audience Effective marketing is not about convincing people to buy. Before buying a mailing list, you need to identify the people who are interested in buying your [...]