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6 Basic Ways to Segment your Mailing List and Increase your Response Rate

6 Mailing List Segmentation Techniques to Increase Your Sales Do you want to boost your response rate and decrease your costs per lead acquisition? Smart marketers use mailing list segmentation [...]

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10 Ways to Make Your Direct Mail Offer Attractive

10 Ways to Make Your Direct Mail Offer Attractive Besides a fine-tuned and freshly updated mailing list, your direct mail offer is the central piece of your direct marketing campaigns. More than [...]

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Custom Postcards: Color, Message, and Printing Tips

Custom Postcards: Color, Message, and Printing Tips Custom postcards are a powerful marketing tool to reach out to new clients and get an immediate response. Despite all the emphasis on digital [...]

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Understanding your target audience before buying a mailing list

4 Steps to Decoding your Target Audience Effective marketing is not about convincing people to buy. Before buying a mailing list, you need to identify the people who are interested in buying your [...]

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Mistakes to Avoid When Creating your Direct Mail Brochure

Mistakes to Avoid When Creating your Direct Mail Brochure You won’t believe how many direct mail brochures that seemed rather a jumble of words and cool features I’ve seen as a printer. If [...]

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How to Write Direct Mail Sales Letter that Sells

How to Write Direct Mail Sales Letter that Sells When writing a direct mail sales copy, your job is to first capture your recipients’ attention, then maintain their interest and get results [...]

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Cheap Direct Mail Sizes and Formats & Cheap Direct  Mail Printing Options

Cheap Direct Mail Formats and Sizes & Cheap Direct  Mail Printing Options What are the cheapest direct mail formats and sizes that allow you to run a successful direct mail? What are the [...]

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Physical to Digital Marketing: The Best Strategy of 2018

3 Ways to Integrate Persuasively Digital and Physical Marketing Although Digital Marketing has raised and eclipsed physical marketing, it didn’t make direct mail obsolete. People still [...]

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9 Steps to Creating an Effective Creative Brief for your Leaflet and Brochure Design

9 Steps to Creating an Effective Creative Brief for your Leaflet and Brochure Design Starting a design project without a creative brief is like going shopping without a  shopping list! [...]

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Why Direct Mail Campaigns Underperform And What To Do Next

Why Direct Mail Campaigns Underperform And What To Do Next Let’s be honest, direct mailings don’t perform well every time. But how can you know for sure that your mailing efforts didn’t work? Is [...]