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Adding direct mail into your existing marketing mix

Adding direct mail into your existing marketing mix Adding direct mail into your existing marketing efforts can increase your brand’s awareness, drive more traffic to your website and boost [...]

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Mailing List Cleaning: Your 99% Accurate List

Mailing List Cleaning: Your 99% Accurate List In the direct mail industry, cleaning up the mailing list is a crucial task to do. And that’s why. Over 40 million Americans change their addresses [...]

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Does anyone actually like to receive direct mail?

Does anyone actually like to receive direct mail? A couple of years ago we helped a roofing company reach households affected by a hail storm in Phoenix. Not only did we send the offer to a [...]

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10 Costly Mistakes in Direct Mail Marketing that You’ll Never Repeat Again

10 Costly Mistakes in Direct Mail Marketing that You’ll Never Repeat Again Let’s face it, direct mail isn’t easy. A lot of things can go wrong. From not having a freshly [...]

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Real Estate Postcards Tips for Winter that’s Coming

Real Estate Postcards Tips for Winter that’s Coming Real Estate Postcards are an effective and affordable way to keep in touch with your farm area, get new listing opportunities, build new [...]

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6 Basic Ways to Segment your Mailing List and Increase your Response Rate

6 Mailing List Segmentation Techniques to Increase Your Sales Do you want to boost your response rate and decrease your costs per lead acquisition? Smart marketers use mailing list segmentation [...]

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10 Ways to Make Your Direct Mail Offer Attractive

10 Ways to Make Your Direct Mail Offer Attractive Besides a fine-tuned and freshly updated mailing list, your direct mail offer is the central piece of your direct marketing campaigns. More than [...]

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Custom Postcards: Color, Message, and Printing Tips

Custom Postcards: Color, Message, and Printing Tips Custom postcards are a powerful marketing tool to reach out to new clients and get an immediate response. Despite all the emphasis on digital [...]

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Understanding your target audience before buying a mailing list

4 Steps to Decoding your Target Audience Effective marketing is not about convincing people to buy. Before buying a mailing list, you need to identify the people who are interested in buying your [...]

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Mistakes to Avoid When Creating your Direct Mail Brochure

Mistakes to Avoid When Creating your Direct Mail Brochure You won’t believe how many direct mail brochures that seemed rather a jumble of words and cool features I’ve seen as a printer. If [...]