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Reducing Postage Costs on EDDM and Targeted Mailing

How to Reduce Postage Costs on EDDM and Targeted Mailing with USPS Promotions The majority of the money you spend on direct mail will be on postage. But if you are paying the full price for [...]

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Cheap Direct Mail Sizes and Formats & Cheap Direct  Mail Printing Options

Cheap Direct Mail Formats and Sizes & Cheap Direct  Mail Printing Options What are the cheapest direct mail formats and sizes that allow you to run a successful direct mail? What are the [...]

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Direct Mail Strategy: Get Better Results with Targeted Mails

Direct Mail Strategy: Get Better Results with Targeted Mails Before even planning your next direct mail campaign, you have to think carefully about your audience. Next,  you need to consider what [...]

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USPS EDDM Program: Will it Work for You?

USPS EDDM Program: Will it Work for You? The United State Post Office is promoting a new program for businesses called Every Door Direct Mail (EDDM). USPS EDDM Program is designed to reduce [...]

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Political Campaign Mailers: Your Hidden Ace Cards

Political Campaign Mailers: Your Hidden Ace Cards With political campaign mailers, you can continue to build support up until election day. You’ve already campaigned and spread the word, but now [...]

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Targeted Direct Mail: How to reach Baby Boomers or Millennials?

Targeted direct mail is an effective way of reaching your customers. No matter if you’re trying to reach Millenials, Baby Boomers, or another generation, a targeted campaign can help. Effective [...]

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Direct Mail to Your Target Market

More than any other type of advertising, Direct Mail  can reach those that are most likely to do business with you. That’s called target marketing. A good mailing list will place your offer [...]

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“We didn’t know you we’re here!” Get a Neighborhood Marketing Plan.

George figured that when he opened up his pool supply store, the people that drove by would see him and line up for pool supplies. That didn’t happen. I guess they were driving or [...]