Direct Mail: Mailing list is first priority
Mailing List Considerations
Using the right mailing list is an important first step in the process of any successful direct mail campaign. All too often it is the last consideration and that can be costly. Everything aspect of a direct mail campaign revolves around the quality of the mailing list. Regardless if the mailing list is generated ‘in house’ or if it comes from an outside vendor.
Many clients are surprised at the different types of mailing lists that are available these days. While the press and certain advertisements have much to say about the protection of personal information, the fact is that almost any kind of mailing list is still available.
Frankly, the data that’s collected today offers direct mail marketers more data points and more selections than in the past. All the standard selections are certainly available. Like age, income and gender. But now you can select credit worthiness and lifestyle options that make targeting a specific market so much easier. And that means a better response.
Let Accurate Mailing Services help you select the right mailing list for your next direct mail campaign. Give yourself the best chance of success. Request our new price list and scan through the many options that are available to you.
Call Us at 1-877-433-9101 or send us an email using the form on the right.