Postcard Marketing Pricing

Every postcard project is unique. To estimate your project properly we will need to determine the type of mailing list, the quantity and the geographic area being mailed to. Unlike regular postage, bulk mail has multiple postage rates that can vary. That’s why it’s best to start with a discussion of your project and a Marketing Report for planning and budgeting.

Postcard Sizes Mailing Lists
Quantity Standard4.25″ x 6″ Deluxe5.5″ x 8.5″ Jumbo6″ x 11″ Bulk Mailing
Services
ResidentSaturation ConsumerDemographics Businessto Business
500 $99 $179 $199 $85 $100 $100 $100
1000 $129 $189 $269 $85 $100 $100 $100
2500 $149 $269 $369 $150 $100 $100 $188
5000 $179 $329 $498 $275 $100 $200 $375
10000 $359 $619 $895 $500 $150 $400 $750
15000 $529 $859 $1,269 $675 $225 $600 $1,125
20000 $659 $1,139 $1,649 $900 $300 $800 $1,500

Please use the Neighborhood List mailing example below to get a general idea (a ball-park figure) of the cost to print and mail full color postcards.  The estimates include postage,  full color printing (5 1/2″ X 8 1/2″ oversize postcard), specially sorted mailing list, addressing and mailing services.

Full Color Impact Cards
Oversize 51/2″ X 8 1/2″ Postcards
Mailed to Selected Neighborhoods
Printed & Mailed, Postage Included

QTY Each Total
500 90¢ $450.00
1,000 52¢ $520.00
2,500 36¢ $900.00
5,000 30¢ $1,500.00
10,000 29¢ $2,900.00

Notes: Often called a “resident” list, this list will allow you to target specific areas. The area may be as small as a few blocks or as large as several zip codes. You may also mail to the closest addresses to your location. Selections include single family homes and/or apartments. The type of list used is normally addressed to “Resident”.


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