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How to Organize Your Direct Mail Budget

It’s time to put together our direct mail budget. As we do, it’s a good idea to remember that direct mail is subject to the same principles that determine the effectiveness of all [...]

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Direct Mail to Your Target Market

More than any other type of advertising, Direct Mail  can reach those that are most likely to do business with you. That’s called target marketing. A good mailing list will place your offer [...]