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Direct Mail under GDPR: How to capture the Consumer Consent?

Direct Mail under GDPR: How to capture the Consumer Consent? With the General Data Protection Regulation (GDPR) taking effect in late May, you may be wondering how you can successfully run direct [...]

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Direct Mail Planning Guide

Who cares about the name of your company? Nobody. But especially your customers. Not in the big scheme of things anyway. What they do care about is what you can do for them. Designing an ad with [...]

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Firms Prefer Snail over Email Marketing

This excellent article from The Wall Street Journal reveals several examples of how switching to email marketing may be hazardous to a company’s health. By TERI EVANS Looking to cut costs [...]