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How to effectively integrate direct mail and digital marketing

How to effectively integrate direct mail and digital marketing   The secret to successful marketing campaigns is reaching your audience. Direct mail and digital channels like email are some [...]

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Direct Mail vs. Email Marketing: Direct Mail is Winning

Email marketing is constantly lauded as the future of direct marketing. With its ease of use, perceived cost savings and endless tracking abilities, it’s easy to understand why. So why is [...]

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Firms Prefer Snail over Email Marketing

This excellent article from The Wall Street Journal reveals several examples of how switching to email marketing may be hazardous to a company’s health. By TERI EVANS Looking to cut costs [...]