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Direct Mail Marketing: Start with WHY

Direct Mail Marketing: Start with WHY Want to get new customers for your grand opening? Have something exciting, like new products and services available to announce? Want to increase the website [...]

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3-Step Formula to Write a Successful Mail Copy

3-Step Formula to Write a Successful Mail Copy There are a lot of copywriting formulas out there for a good reason. A copywriting formula gives you a framework to get started, and helps organize [...]

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Direct Mail Design 101: 9 Critical Elements

Direct Mail Design 101: 9 Critical Elements One of the biggest reasons a direct mail campaign underperforms is a weak direct mail design. Focus only on the essential elements, necessary to convey [...]

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How often should I send direct mail campaigns?

Direct Mail Best Practices: How often should I send direct mail campaigns? How often should I send direct mail campaigns and should I send the same mail piece, or should I change the design and [...]

Best Uses of Direct Mail for Startups

Best Uses of Direct Mail for Startups In our digital era when emails are so common, your messages can get lost in the shuffle, so surprising your customers with a personalized physical letter can [...]

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Postcard Marketing: Visual Trends in 2018

Postcard Marketing: 5 Visual Trends in 2018 Engaging visual imagery is exceptionally important in modern postcard marketing. As 2018 unfolds, the current trends are becoming more clear in the [...]

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Direct Mail Drives Online Donations

A new US study finds that Direct Mail is a more important driver to online giving than online communications. More than twice as many online donors say they were prompted to give an online [...]