HERE SOME MORE STATISTICS TO PROVE THE EFFECTIVENESS OF PERSONALIZATION:
- 75% of consumers like it when brands personalize messaging and offers. (Aberdeen Group)
- 86% of consumers say personalized marketing leads to a buying decision. (Infosys)
- 80% of consumers like it when retailers provide personalized suggestions. (DigitalCommerce360)

Personalized direct mail is highly-targeted and returns outstanding results, compared to bulk mailing. Most marketers know that personalized direct mail helps to increase response rates – by 36 percent in most cases.
Personalization isn’t complicated. Variable data printing can be quickly embraced by businesses that collect customer data regularly. Based on all personal data you can gather about your customer database: purchasing history, shopping preferences, psychographics, demographics, and lifestyle; you can create custom offers that appeal to the right person at the right time.