Variable Data Printing

Make it personal! Reach your audience directly with our Variable Data Printing service. Elevate your campaign with our targeted marketing strategies.
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VDP Digital Printing Since 2001

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Minimum Quantity: 200 Pieces

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USPS Certified Mailing Experts

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Design, Print and Mail Onsite

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Explore Variable Data Printing Service in 5 Minutes!

What is Variable Data Printing

1.What is Variable Data Printing?

Variable Data Printing is like giving your message a personal touch. Instead of being all the same, it lets you personalize each direct mail piece with different details, like names or addresses. So, every direct mail piece feels special and unique.
Why do people use variable data printing

2.Why do people use variable data printing?

Choosing Variable Data Printing offers a unique advantage compared to other services because it adds a personal touch to your direct mail pieces. People use VDP for direct mail marketing, advertising, and postcards or brochure campaigns. It lets you customize content for each person, making things more engaging.

3.How Does Accurate Mailing Services Stand Out for Variable Data Printing?

Choose us for Variable Data Printing for excellence. Since 2000, Accurate Mailing Services has led Direct Mail Marketing, offering personalized designs by our 23-year-strong in-house team. Ensure top quality with our in-house print facility, represent your brand accurately with variable data, and save on postage costs. We make your direct mail pieces stand out, grab attention, and make your message memorable.

Printing and Mailing Price Calculator for Postcard in 2023

*This tool is designed to give you a general idea of cost. It is not an exact quote. Please contact us for exact quote.

Source: Jet Mail

In today’s world, consumers are bombarded with marketing messages daily. To cut through the noise and capture their attention, creating a message that resonates with them is important. That’s where variable data printing (VDP) comes in. VDP allows you to create highly personalized direct mail pieces that make a unique emotional connection with the recipient. You can create a custom message more likely to generate a response using data personalization such as their name, purchasing history, and interests.

How Variable Data Printing Works

personalizing every print piece with Variable data printing

Variable Data Printing (VDP) and personalization have become the new norm in marketing, replacing traditional mass-marketing printing. Studies have shown that personalized direct mail pieces grab more attention from recipients. By incorporating variable data printing services, which allow for personalized text and visuals, your direct mail can be transformed from a generic advertisement to a targeted message for each recipient. This shift towards VDP and personalization can give your business a competitive edge.

Common Types of Variable Data Printing (VDP)

These variable printing techniques help create a personalized experience, increasing engagement and improving response rates for direct mail campaigns.

personalized letter

Why Choose Variable Data Printing Services for Your Next Direct Mail Campaign?

How can Personalize Direct Mail Boost Response Rates and ROI?

If you’re searching for methods to increase your sales and establish a deeper connection with your customers, you should explore the potential of personalization. Although variable data campaigns are more expensive than a standard campaign, marketers have discovered that utilizing personalized direct mail can boost response rates by as much as 36%.

Additional benefits of using Variable Data Printing (VDP) include the ability to connect with customers on an emotional level and increase their engagement. VDP also allows for dynamic content creation for personalized communication, testing different offers and variables against various segments. By using unique codes and PURLs printed with VDP, you can track the effectiveness of your overall marketing strategies. Furthermore, variable printing ensures a fast turnaround, making it easy for your company to send materials to customers. Why not give personalization a try? Embrace data personalization and watch your sales soar!

Here are Some Additional Statistics That Demonstrate The Effectiveness of Personalization:

These statistics demonstrate the effectiveness of personalization in marketing, with most consumers responding positively to personalized messaging, offers, and suggestions from brands. By providing personalized direct mail experiences and offers, businesses can create a stronger connection with their customers and increase the likelihood of repeat purchases.

Here are Some Examples of How VDP Can be Used:

Using variable printing allows for a more personalized marketing approach, which is more effective than mass marketing. Mass marketing is a market strategy in which a firm ignores market segment differences and appeals to the whole market with one offer or strategy.

Start Your Marketing Journey with Accurate Mailing Services!

Accurate Mailing Services is a leading provider of Direct Mail Marketing, specializing in designing, printing, and mailing marketing materials for clients in the United States. We are specialized in providing accurate and updated mailing lists for businesses of all sizes. During this time, we have gained extensive knowledge and expertise in direct mailing, including:



As a business owner with 23 years of experience, it’s important to keep up with evolving marketing trends and strategies. Our expert guidance on campaign design ensures every direct mail pieces are effective and stand out from competitors.


Use Our In-house
Design Team

Our in-house design team has gained valuable knowledge and experience over 23 years. Utilize AMS expertise to create the best design output that speaks directly to your target audience.


Utilize our in-house
print facility

Quality is essential for direct mail campaigns. Use our in-house print facility to ensure every mail pieces are of the highest quality and accurately represents your brand.


Consider postage costs

Postage costs can add up quickly. We will plan every direct mailing campaign while considering the postage costs. Work with a mailing service provider that offers competitive rates and helps save money.


Take Advantage of Free Consultations

Accurate Mailing Service has a wealth of expertise in marketing after 23 years of work. However, it’s always helpful to get an outside perspective. Our team offers free consultations to fine-tune marketing strategy and ensure successful direct mail campaigns.

We can create personalized and effective direct mail campaigns that drive results by following those steps and utilizing a mailing service provider like Accurate Mailing Services. Our team will work with you to create custom messages, images, and offers that speak directly to your target audience. Contact us today to learn how our variable data printing services can take your direct mail campaigns to the next level.

Struggling to pick the right marketing solution? At Accurate Mailing Services, we’ve got you covered. Book your free 30-minute consultation and discover the perfect fit for your business.