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What is a Mail House?

Is a mail house a super-secret place built by crafty marketing engineers requiring strict security clearance to gain access? Sounds good, but no. The term “mail house” was first [...]

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Tips For How To Sell With A Direct Mail Brochure

Tips For How To Sell With A Direct Mail Brochure Direct Mail Brochure is one of the most versatile and easy to use marketing material this side of print marketing. Whether it’s a bifold, trifold, [...]

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How to effectively integrate direct mail and digital marketing

How to effectively integrate direct mail and digital marketing The secret to successful marketing campaigns is reaching your audience. Direct mail and digital channels like email are some ways to [...]

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How Much Does a Do-It-Yourself Direct Mail Campaign Cost?

  How Much Does a Do-It-Yourself Direct Mail Campaign Cost? Direct mail marketing is a measurable, trackable and cost-effective way to get new clients, keep in touch with the old ones, close [...]

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5 Inspirational Case Studies for you next Direct Mail campaign

5 Inspirational Case Studies for you next Direct Mail campaign Tasked with implementing your company’s direct mail campaign? If you’re not sure what to send, it can be helpful to learn from the [...]

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Targeted Direct Mail: How to reach Baby Boomers or Millennials?

Targeted direct mail is an effective way of reaching your customers. No matter if you’re trying to reach Millenials, Baby Boomers, or another generation, a targeted campaign can help. Effective [...]

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Catalogs or Postcards? 7 Ways to Use Direct Mail for Your Business

Direct mail works. From catalogs to postcards, there are a number of ways to use direct mail to reach your target customer. When you choose the right format for your business and target customer, [...]

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Run effective direct mail campaign in 10 easy steps [Infographic]

How to run an effective direct mail campaign? Sending out your first direct mail campaign to a targeted mailing list can seem like a daunting task if you’re not exactly sure of what to do. You [...]

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5 Questions to Ask Before Buying a Mailing List

Running a successful business requires you to constantly evaluate your marketing plan. Will you benefit more from buying a mailing list or investing in Google ads? Are you using the digital and [...]

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4 Signs Your Business Needs Direct Mailing

Direct mail may not immediately come to mind, but this “old-school” method of marketing your business is still as relevant as it ever was. Better yet, direct mail can be extremely cost-effective. [...]

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Use Direct Mail to Keep Your Customers

Keeping your customer base loyal to your business is cheaper than advertising for new ones. And a referral sale is the sweetest sale of all. A low-cost direct mail program can help you accomplish [...]