Don’t Underestimate the Power of Postcard Marketing
“Postcard marketing offers small and large companies a powerful punch at a surprisingly low cost. Cheap and effective means a bigger bang for your marketing buck.”
You have a lot of choices when it comes to advertising. And these days the hi-tech methods are getting lots of press. You’ll hear a lot about Websites and SEO, social networking and just recently, cell phone text ads. But these methods can be expensive or require specialized knowledge. And they’re not the only way to get your message out.
You might be looking for a low tech, low-cost solution to your marketing challenges. Consider the simple, old fashion postcard. Postcard marketing offers small and large companies a powerful punch at a surprisingly low cost. Cheap and effective means a bigger bang for your marketing buck.
Postcards have many advantages over other advertising.
Postcards are easy to read – even at a glance if they’re designed properly. Since there’s no envelope to open, there’s nothing to block what you have to say to your prospect. They don’t have to put forth any effort to read your message.
Postcards are far less intrusive than email. And it takes more than a click of a mouse to throw them in the trash. When placed on counters or desks they often catch the eye of another person – giving you another opportunity at gaining a new customer.
Unlike e-mail, postcards can vary in the texture of the paper, the gloss and come in many sizes. While full-color postcards are popular, some companies choose to stand out from the crowd with basic designs like our Big Yellow Postcard, the worlds cheapest!
So while the world looks to complicated marketing solutions, consider the simple and easy path of powerful a powerful postcard campaign.
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