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Custom Postcards: Color, Message, and Printing Tips

Custom Postcards: Color, Message, and Printing Tips Custom postcards are a powerful marketing tool to reach out to new clients and get an immediate response. Despite all the emphasis on digital [...]

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Mistakes to Avoid When Creating your Direct Mail Brochure

Mistakes to Avoid When Creating your Direct Mail Brochure You won’t believe how many direct mail brochures that seemed rather a jumble of words and cool features I’ve seen as a printer. If [...]

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How to Design a Classic Trifold Brochure

How to Design a Classic Trifold Brochure Why should you produce a trifold brochure for your mailing? The answer is simple. A brochure can be an important part of your lead nurturing marketing [...]

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9 Steps to Creating an Effective Creative Brief for your Leaflet and Brochure Design

9 Steps to Creating an Effective Creative Brief for your Leaflet and Brochure Design Starting a design project without a creative brief is like going shopping without a  shopping list! [...]

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Direct Mail Design 101: 9 Critical Elements

Direct Mail Design 101: 9 Critical Elements One of the biggest reasons a direct mail campaign underperforms is a weak direct mail design. Focus only on the essential elements, necessary to convey [...]

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Postcard Marketing: Visual Trends in 2018

Postcard Marketing: 5 Visual Trends in 2018 Engaging visual imagery is exceptionally important in modern postcard marketing. As 2018 unfolds, the current trends are becoming more clear in the [...]

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5 Great  Business Postcards Examples  for Small Businesses

5 Great  Business Postcards Examples  for Small Businesses If you are running a business, one of the best ways of reaching people is through business postcards mailing.  With bold images and a [...]

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Ad copy checklist for your direct mail

Use this check list to write great ads in no time at all. Take a minute to go over these important points and refer to this list when you're working on your design. The time will be well spent.

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Create Your Own Custom Postcard: Guide for Beginners [Download Mockups]

Create Your Own Custom Postcard: Guide for Beginners [Download Mockups] How can you create your own custom postcard? Let’s begin with a mockup. What is a mockup? It is a model that allows [...]

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5 Critical Copywriting Elements in your Direct Mail Postcards

5 Critical Copywriting Elements in your Direct Mail Postcards Direct mail postcards are the most popular mail pieces sent without an envelope. The main advantage of sending a postcard is the [...]

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