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Direct Mail Design 101: 9 Critical Elements

Direct Mail Design 101: 9 Critical Elements One of the biggest reasons a direct mail campaign underperforms is a weak direct mail design. Focus only on the essential elements, necessary to convey [...]

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Postcard Marketing: Visual Trends in 2018

Postcard Marketing: 5 Visual Trends in 2018 Engaging visual imagery is exceptionally important in modern postcard marketing. As 2018 unfolds, the current trends are becoming more clear in the [...]

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5 Great  Business Postcards Examples  for Small Businesses

5 Great  Business Postcards Examples  for Small Businesses If you are running a business, one of the best ways of reaching people is through business postcards mailing.  With bold images and a [...]

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Ad copy checklist for your direct mail

Use this check list to write great ads in no time at all. Take a minute to go over these important points and refer to this list when you're working on your design. The time will be well spent.

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Create Your Own Custom Postcard: Guide for Beginners [Download Mockups]

Create Your Own Custom Postcard: Guide for Beginners [Download Mockups] How can you create your own custom postcard? Let’s begin with a mockup. What is a mockup? It is a model that allows [...]

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5 Critical Copywriting Elements in your Direct Mail Postcards

  5 Critical Copywriting Elements in your Direct Mail Postcards Direct mail postcards are the most popular mail pieces sent without an envelope. The main advantage of sending a postcard is [...]

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Tips For How To Sell With A Direct Mail Brochure

Tips For How To Sell With A Direct Mail Brochure Direct Mail Brochure is one of the most versatile and easy to use marketing material this side of print marketing. Whether it’s a bifold, trifold, [...]

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How Much Does It Cost to Do a Bulk Mailing?

How Much Does a Do-It-Yourself Direct Mail Campaign Cost?   Direct mail marketing is a measurable, trackable and cost-effective way to get new clients, keep in touch with the old ones, close [...]

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Good Looks Aren’t Everything

A great mail design can be exciting to look at. It’s a great feeling to end up with a good looking mailer. But a good looking mailer that costs three times more than what it should have [...]

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Direct Mail Planning Guide

Who cares about the name of your company? Nobody. But especially your customers. Not in the big scheme of things anyway. What they do care about is what you can do for them. Designing an ad with [...]