6 Basic Ways to Segment your Mailing List and Increase your Response Rate

6 Mailing List Segmentation Techniques to Increase Your Sales Do you want to boost your response rate and decrease your costs per lead acquisition? Smart marketers use mailing list segmentation [...]


Reducing Postage Costs on EDDM and Targeted Mailing

How to Reduce Postage Costs on EDDM and Targeted Mailing with USPS Promotions The majority of the money you spend on direct mail will be on postage. But if you are paying the full price for [...]


Understanding your target audience before buying a mailing list

4 Steps to Decoding your Target Audience Effective marketing is not about convincing people to buy. Before buying a mailing list, you need to identify the people who are interested in buying your [...]


How to Get a High Direct Mail Response Rate

How to Get a High Direct Mail Response Rate One of the things that our clients ask about the most when considering a mailing campaign are the direct mail response rate. It is critical data for [...]


Direct Mail for Dentists: Finding Success With Postcards

Many dentists are discovering the magic of direct mail all over again. With the allure of “affordability” of email marketing and social media, some have realized you get what you pay [...]


Undelivered Mail – USPS Releases Data

USPS Shares New UAA Data The United States Postal Service® (USPS®) shared updated data from a 2010 Undelivered As Addressed (UAA) study at the recent Mailer’s Technical Advisory Committee [...]


Mailing List Requirements – Move Update Standards

All bulk mailings using customer supplied lists now require a USPS-approved method for updating movers. There are a few options available.