Direct mail Postcard Marketing
23+ Years of Trusted Expertise
In-house Design Experts
In-house Digital Printing
100M+ Mailing List Data
Listen to This Audio to Get a Full Overview in Two Minutes:
Explore Direct Mail Postcard Marketing in 5 Minutes!
1.What is Direct Mail Postcard Marketing?
2.Why Choose Direct Mail Postcard Marketing Services?
3.How Accurate Mailing Services Stand Out?
With us, you can mail at commercial Bulk Mail rates without getting a mailing permit and without the hassle and expense of preparing your mail.
You could save 70% on postage and an average of 50% on your total mailing costs. And leave the stamp licking to the professionals.
Examples of some of the lowest Postage Rates:
Type of Mail | Postage Rate (Per Piece) |
Neighborhood Saturation | 15.7¢ |
Non-profit | 8¢ |
Bar Coded Zip Code | 23¢ |
Arizona | 25.4¢ |
National | 32¢ |
Little Yellow Postcards | 23¢ (*10,000 postcards including printing) |
Full-Color Postcards | 26¢ (*10,000 postcards including printing) |
Let Accurate Mailing help you streamline your mailing process, save money, and get your messages out effectively and efficiently. Take advantage of these amazing rates and services.
Mailing to an accurate list, postcards yield better results for most offers, explaining their prevalence in your mailbox – because they work!
Postcards are Cheap
Postcards are cost-effective to produce and print, with 1/3 less First Class Mail postage than other types. They are perfect for small businesses, saving you and your prospects time.
Postcards are Simple
Running a postcard campaign is straightforward. Keep it concise, highlighting 2-3 key benefits. Easy to print en masse and schedule mailings, tracking results is a breeze.
Postcards are Versatile
Adaptable to any business, from local practices to high-tech giants. Ideal for various purposes: driving website or foot traffic, generating leads, closing sales, and more.
Ideal for Occasions Like:
- Product Promotions
- Event announcements
- New series of options presentation
- Expressing gratitude or holiday wishes
Direct Mail Postcards are Effective
They enjoy higher response rates than email, paid search, online display, and social media. Direct Mail is experiencing a revival!
Experience the power of postcards. Contact us today to boost your marketing efforts with cost-effective, results-driven direct mail campaigns!
We’re a one-stop solution for any kind of direct mail project.
Mailing Lists
We can help you define your business goals and target audience and provide your accurate targeted mailing list based on the profile of your audience. We compile mailing lists from various sources, including corporate filings, public records, national directories, direct mail surveys, and multiple databases. All lists are up-to-date and meet and exceed both industry and post office standards.
Custom Postcard Design
We offer custom design services starting at $55 an hour. You just email or come in and discuss with the designer what you have in mind, then we work out a design until you are ready for production. The design files are set up to be print ready. Or we can send you a template, and you can set up your artwork according to our guides to ensure it will be printed correctly.
Postcard Printing
We print almost anything you want on almost any paper size and range. Also, we offer a range of color and mono-print solutions for various printing devices. Variable data printing options are available for personalization.
And yes, you are a green company. We use mostly 10% recycled paper, and all of the paper we use is sustainably sourced to prevent deforestation. Print Turnaround is typically 3-5 business days from when the job is submitted.
Postcard Mailing Services
We offer full-service mailing, which means we oversee all mailing specs to ensure your mailing meets USPS regulations, create any paperwork for the post office, and ensure all addresses, barcodes, and indicia are set correctly.
Our postcard mailing services include:
- Inkjet addressing (applied directly to the piece)
- Stamping (bulk mail and non-profit stamps)
- Standard’ permit imprint (US Postage PAID)
- Postcard Postage
We offer a range of tailored solutions for local and national postage. We deliver at standard postage, offering, at a minimum, discounts. We can often reduce mailing costs by at least 50%. Our services include delivery to the post office and receipt of the confirmation documents.
Direct Mail Postcard Marketing for Different Industries
Direct mail postcard marketing is a versatile marketing tool used in various industries to promote products, services, or events. Here are some examples of how different industries can benefit from direct mail postcard campaigns:
Real Estate
Real estate agents can use direct mail postcards for advertising properties for sale or rent, promoting open houses, or offering free market analyses to homeowners. Postcards can also be used to announce new real estate developments, showcase a real estate agent’s success, or send seasonal greetings to clients.
Healthcare
Hospitals, clinics, and healthcare providers can use direct mail postcards to announce new services, educate patients about health issues, promote wellness events, or send appointment reminders. Postcards can also be used to showcase positive patient reviews, announce new medical technologies, or offer special discounts to patients.
Retail
Retailers can use direct mail postcards to advertise sales, new product launches, store events, or special offers. Through our postcard direct mailing services, you can send birthday or anniversary coupons, announce store openings, or showcase customer testimonials.
Hospitality
Hotels, resorts, and restaurants can use direct mail postcards to promote special packages, announce new menus, offer service discounts, or invite customers to upcoming events. Postcards can also be used to showcase amenities, promote loyalty programs, or send holiday greetings to customers.
Non-Profit
Non-profit organizations can use direct mail postcards to raise awareness about their mission, promote fundraising events, or thank donors for their support. Postcards can also be used to showcase the impact of donations, announce volunteer opportunities, or share success stories.
Service Industry
Various service businesses can use it to promote their services and attract new customers. For example, cleaning companies can offer discounts on their services, lawn care companies can advertise seasonal packages, and car repair shops can provide maintenance reminders or special discounts. Postcards help showcase expertise, build loyalty, and generate leads.
Education:
Direct mail postcards are effective for schools, colleges, and other educational institutions. Universities can promote programs and scholarships, tutoring centers offer test prep services, and language schools can highlight language proficiency benefits. Postcards help expand reach, increase enrollment, and provide valuable information to students and parents.
Direct mail postcard marketing can be a valuable tool for different industries to promote their products, services, or events and build brand awareness among their target audience.
Direct Mail Postcard Marketing Trends to Watch
At Accurate Mailing Services, we offer the following direct-mail postcard marketing service trends to elevate your campaigns and drive exceptional results:
01
Personalization and Customization
We integrate personalized elements like recipients’ names, preferences, or purchase histories. This creates a genuine connection, leading to higher engagement and response rates.
02
Variable Data Printing
Our advanced technology enables the dynamic printing of unique content on each postcard. We deliver targeted messages, offers, or visuals to individual recipients, driving personalized campaigns and increasing conversion and customer loyalty
03
Interactive Postcards
Our postcards feature interactive elements like pull tabs, scratch-offs, and flip panels. This creates an engaging and memorable experience for recipients, generating excitement and encouraging them to take action.
04
Sustainability and Eco-friendliness
We provide sustainable printing options, including using recycled paper and vegetable-based inks. This demonstrates our commitment to environmental responsibility and resonates with eco-conscious recipients.
Experience the power of these Direct mail postcard marketing trends at Accurate Mailing Services.
The Benefits of Direct Mail Postcard Marketing:
Here are some statistical benefits of direct mail postcard marketing :
High Response Rates
According to industry reports, direct mail postcards consistently achieve higher response rates than other marketing channels. Response rates for postcards can range from 5% to 9%, depending on the targeted audience and the campaign’s effectiveness.
Improved Return on Investment (ROI)
Direct mail postcards offer a favorable ROI. The Data & Marketing Association (DMA) reports that the average ROI for direct mail campaigns is around 15% to 17%, making it a cost-effective marketing strategy.
Tangible and Memorable
Postcards provide a physical and tangible presence in recipients’ mailboxes. Studies show that people tend to remember and retain information better when interacting with physical media, increasing the likelihood of your message being remembered and acted upon.
Targeted and Personalized
Direct mail postcards allow for precise targeting and personalization. With data-driven insights and variable data printing techniques, you can tailor your postcards to specific demographics or individual preferences, increasing relevance and engagement.
Increased Brand Awareness
You reinforce brand awareness and recognition by consistently reaching your target audience with well-designed postcards. A study by the USPS found that brand recall was higher for direct mail than digital advertising, indicating the long-lasting impact of postcards.
Trust and Credibility
When properly executed, direct mail postcards can build trust and credibility with recipients. Research shows that consumers perceive direct mail as more trustworthy and reliable than digital advertising, making it an effective tool for establishing and nurturing customer relationships.
Trackable and Measurable
Direct mail postcards can be tracked and measured using unique codes, personalized URLs, or dedicated phone numbers. This allows you to assess the effectiveness of your campaigns, optimize future efforts, and calculate the return on your marketing investment.
These statistical benefits demonstrate the effectiveness and value of direct mail postcard campaigns as a strategic marketing tool. You can drive meaningful results by leveraging the power of targeted messaging, tangible engagement, and trackable results for your business.
Full-Color Postcard Mailings
Full-color Postcard Mailings
From 26¢ Each* – Including Postage!
Choose from standard postcard sizes:
- 4.25″ x 6″
- 5.5″ x 8.5″
- 6″ x 9″
- 6″ x 11″
Full-color postcards from Accurate Mailing are beautifully printed with vibrant inks on extra heavy (14 points) card stock. We include full-color printing on both sides of your postcard, plus a glossy UV coating to make your offer look like a million bucks.
We make postcard marketing easy – from start to finish. And the price is right. We’re one of the lowest-priced postcard mailers in the country. Let us quote your next project, and we’ll prove it. Our estimate will include everything you need for a complete postcard mailing program, including the lowest possible postage rates. Internet Special starting at only 26¢ each!*
Based on printing and mailing a 4.25″ X 6″ full-color postcard to our specially sorted “Resident” mailing list. Optional design services are available.