“Old-school” method of marketing

Direct mail may not immediately come to mind, but this “old-school” method of marketing your business is still as relevant as it ever was. Better yet, direct mail can be extremely cost-effective. Surprised? You shouldn’t be.

Marketing is essential for any business to grow. You certainly can’t grow if nobody knows who you are or what you do. That being said, choosing the methods in which you’ll market your business is crucial to your success. Now, more than ever, there seem to be endless choices for how to raise awareness about your business. Furthermore, more businesses than ever are out there running advertisements. So, how do you stick out among the chaos? The solution may be right under your nose.

When you think about marketing your business, you may be attracted to new technologies like social media, geo-fencing, email marketing, or any number of new methods that pop up each year. Direct mail may not immediately come to mind, but this “old-school” method of marketing your business is still as relevant as it ever was. Better yet, direct mail can be extremely cost-effective. Surprised? You shouldn’t be.

Wondering if direct mail is for you? We’ve outlined some of the signs that you need a direct mail campaign below:

1. You need a bump in store and website traffic

If you’ve seen a decline in your foot traffic or online traffic, or you simply want to increase your traffic (who doesn’t?), then a direct mail campaign can be hugely beneficial to your business. By mailing a postcard to a targeted group of individuals, you can encourage and remind them to stop by your neighborhood store or office. This works for website traffic, too! Listing a simple URL on your direct mail campaign can encourage new customers to check you out online.

2. You have a new product or service to introduce

Have something exciting to announce? When you have a new product or service available, there is no better way to spread the news to your target audience than through the direct mail. Be clear and direct with your messaging so that users can easily understand what you are offering, and let them know how it will benefit their everyday life.

3. You want to promote an event or special offer

Who doesn’t love coupons? If you’re running a promotion or event at your business, you’ll want to spread the word through direct mail. People already know to look through their daily mail for coupons, so yours will surely not go unnoticed. Making that initial connection with your target customer is priceless, so make it count!

4. You want to retain your current customers

New clients are great, but it is certainly cheaper to retain your current customers than to obtain new ones. We know, we know. You want to best of both worlds. This is entirely possible through a strategic direct mail campaign. Direct mail helps keep your business top of mind for current customers. It also helps to create invaluable brand awareness in your geographic target market.