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Physical to Digital Marketing: The Best Strategy of 2018

3 Ways to Integrate Persuasively Digital and Physical Marketing Although Digital Marketing has raised and eclipsed physical marketing, it didn’t make direct mail obsolete. People still [...]

Personalized Landing Page for your Direct Mail Campaign

Personalized Landing Page for your Direct Mail Campaign: Boost your Conversions A personalized landing page is a crucial tool for optimizing your conversion rate. With a personalization alone you [...]

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Key market trends: direct mail or email?

Key market trends: direct mail or email? Direct mail or email, which marketing tool is the best to get your message out? While direct mail volume may be decreasing in recent years, due to the [...]

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Postcard Marketing: Visual Trends in 2018

Postcard Marketing: 5 Visual Trends in 2018 Engaging visual imagery is exceptionally important in modern postcard marketing. As 2018 unfolds, the current trends are becoming more clear in the [...]

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Digital Direct Mail Printing: Your Green Choice

Digital Direct Mail Printing: Your Green Choice Once the postcard has been designed and the paper has been chosen, it is time to print and mail your direct mail campaign. There are several steps [...]

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Direct Mail under GDPR: How to capture the Consumer Consent?

Direct Mail under GDPR: How to capture the Consumer Consent? With the General Data Protection Regulation (GDPR) taking effect in late May, you may be wondering how you can successfully run direct [...]

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Green Direct Mail Campaign

11 Simple and Smart Ways to Master a Green Direct Mail Campaign [Infographic] Green direct mail: is it possible? On the surface, direct mail marketing appears to be bad for the environment. But, [...]