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What is a Mail House?

What is a Mail House? Is a mail house a super-secret place built by crafty marketing engineers requiring strict security clearance to gain access? Sounds good, but no. The term “mail [...]

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How to quickly produce an effective dental postcard?

How to quickly produce an effective dental postcard? Direct Mail is a critical component of your dental practice promotion strategy. Dental postcards are, in particular, effective at [...]

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6 Basic Ways to Segment your Mailing List and Increase your Response Rate

6 Mailing List Segmentation Techniques to Increase Your Sales Do you want to boost your response rate and decrease your costs per lead acquisition? Smart marketers use mailing list segmentation [...]

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Reducing Postage Costs on EDDM and Targeted Mailing

How to Reduce Postage Costs on EDDM and Targeted Mailing with USPS Promotions The majority of the money you spend on direct mail will be on postage. But if you are paying the full price for [...]

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10 Ways to Make Your Direct Mail Offer Attractive

10 Ways to Make Your Direct Mail Offer Attractive Besides a fine-tuned and freshly updated mailing list, your direct mail offer is the central piece of your direct marketing campaigns. More than [...]

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Custom Postcards: Color, Message, and Printing Tips

Custom Postcards: Color, Message, and Printing Tips Custom postcards are a powerful marketing tool to reach out to new clients and get an immediate response. Despite all the emphasis on digital [...]

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Understanding your target audience before buying a mailing list

4 Steps to Decoding your Target Audience Effective marketing is not about convincing people to buy. Before buying a mailing list, you need to identify the people who are interested in buying your [...]

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Mistakes to Avoid When Creating your Direct Mail Brochure

Mistakes to Avoid When Creating your Direct Mail Brochure You won’t believe how many direct mail brochures that seemed rather a jumble of words and cool features I’ve seen as a printer. If [...]

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How to Write Direct Mail Sales Letter that Sells

How to Write Direct Mail Sales Letter that Sells When writing a direct mail sales copy, your job is to first capture your recipients’ attention, then maintain their interest and get results [...]

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How to Design a Classic Trifold Brochure

How to Design a Classic Trifold Brochure Why should you produce a trifold brochure for your mailing? The answer is simple. A brochure can be an important part of your lead nurturing marketing [...]

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Cheap Direct Mail Sizes and Formats & Cheap Direct  Mail Printing Options

Cheap Direct Mail Formats and Sizes & Cheap Direct  Mail Printing Options What are the cheapest direct mail formats and sizes that allow you to run a successful direct mail? What are the [...]