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What is a Mail House?

What is a Mail House? Is a mail house a super-secret place built by crafty marketing engineers requiring strict security clearance to gain access? Sounds good, but no. The term “mail [...]

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3-Step Formula to Write a Successful Mail Copy

3-Step Formula to Write a Successful Mail Copy There are a lot of copywriting formulas out there for a good reason. A copywriting formula gives you a framework to get started, and helps organize [...]

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Direct Mail Design 101: 9 Critical Elements

Direct Mail Design 101: 9 Critical Elements One of the biggest reasons a direct mail campaign underperforms is a weak direct mail design. Focus only on the essential elements, necessary to convey [...]

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How often should I send direct mail campaigns?

Direct Mail Best Practices: How often should I send direct mail campaigns? How often should I send direct mail campaigns and should I send the same mail piece, or should I change the design and [...]

Best Uses of Direct Mail for Startups

Best Uses of Direct Mail for Startups In our digital era when emails are so common, your messages can get lost in the shuffle, so surprising your customers with a personalized physical letter can [...]

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Postcard Marketing: Visual Trends in 2018

Postcard Marketing: 5 Visual Trends in 2018 Engaging visual imagery is exceptionally important in modern postcard marketing. As 2018 unfolds, the current trends are becoming more clear in the [...]

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Direct Mail Drives Online Donations

A new US study finds that Direct Mail is a more important driver to online giving than online communications. More than twice as many online donors say they were prompted to give an online [...]

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Donation Direct Mail Letter: Ask for It Effectively

Donation Direct Mail Letter: Ask for It Effectively It can be hard to ask for a donation, but fundraising is one of the most important parts of any successful nonprofit fundraising [...]

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How to track and measure your direct mail ROI?

How to track and measure your direct mail campaign success? After putting all that hard work into your direct mail campaign, you’ll want to measure your success. Tracking results are essential to [...]

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5 Great  Business Postcards Examples  for Small Businesses

5 Great  Business Postcards Examples  for Small Businesses If you are running a business, one of the best ways of reaching people is through business postcards mailing.  With bold images and a [...]

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We Welcome Small Quantity Mailings Too!

We Welcome Small Quantity Mailings Too! Small businesses often do small quantity mailings. Unfortunately, this can be seen as a disadvantage when it comes to dealing with direct mailing services. [...]