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What is a Mail House?

What is a Mail House? Is a mail house a super-secret place built by crafty marketing engineers requiring strict security clearance to gain access? Sounds good, but no. The term “mail [...]

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How to Build a Successful Direct Mail Sales Funnel

How to Build a Successful Direct Mail Sales Funnel  Your well-informed buyer has to get through a so-called buyer’s journey: from stranger to you and your business, to customer. This journey [...]

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The “Trust Factor” in Direct Mail Sales Copy

The “Trust Factor” in a Direct Mail Sales Copy Before you begin creating your direct mail sales copy, let’s take a look at you first, and then at your audience. Who are you and your ideal [...]

Personalized Landing Page for your Direct Mail Campaign

Personalized Landing Page for your Direct Mail Campaign: Boost your Conversions A personalized landing page is a crucial tool for optimizing your conversion rate. With a personalization alone you [...]

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Direct Response Marketing: How to Write Catchy Business Postcards or Sales Letters

Direct Response Marketing: How to Write Catchy Business Postcards or Sales Letters Everyone wants to see an outstanding response to their materials, especially an immediate one. No matter what [...]

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How to Do Direct Marketing on a Budget

How to Reduce Direct Marketing Budget It can be costly to send out direct mail in bulk. Even so, many small companies are able to send up to tens of thousands of pieces a month. For a company to [...]

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How to Get a High Direct Mail Response Rate

How to Get a High Direct Mail Response Rate One of the things that our clients ask about the most when considering a mailing campaign are the direct mail response rate. It is critical data for [...]

How to prepare mail for Postage Discounts

How to prepare mail for Postage Discounts Some folks are curious about what it takes to prepare mail for postage discounts.  Below is a general overview of the process. It is a peculiar blend of [...]

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How to Make Your Direct Mail More Personal and Relevant

How to Make Your Direct Mail More Personal and Relevant Let’s be real, finding completely irrelevant mailers in your mailbox is the worst. That’s why so many recipients see “junk mail”, while [...]

How Many Direct Mail Pieces Should I Send?

How Many Direct Mail Pieces Should I Send? Recently a mechanic, who owns his own garage, decided to improve his client base by hiring a specialist in European imports. This mechanic is a fairly [...]

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Key market trends: direct mail or email?

Key market trends: direct mail or email? Direct mail or email, which marketing tool is the best to get your message out? While direct mail volume may be decreasing in recent years, due to the [...]