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What is EDDM, also called Every Door Mail Program? The United State Post Office is promoting a new program for businesses called Every Door Direct Mail (EDDM). USPS EDDM Program is designed to reduce postage costs for businesses that wish to reach potential customers in their immediate marketing area.

"eddm printing"Businesses register with the Post Office and then use an online mapping tool to identify mail delivery areas and the number of active residents and businesses. Special paperwork is required for Every Door Mail, also generated online, and the mail must be bundled by routes and marked accordingly.

Mail pieces in this program cannot be addressed individually. Since they are delivered to Every Door within a mail route, simplified addressing such as, “Postal Customer”,  is printed on each piece.

 

Our EDDM Postcard Sizes

USPS requires all EDDM mail pieces to meet minimum size requirements. We offer three standard EDDM postcard sizes — all printed on 100# Gloss Cover stock and mailed at the EDDM Retail rate:

Size Dimensions Best For
Standard 6.5″ × 9″ Budget-friendly, high reach
Large 4.5″ × 12″ Menus, coupons, long-format offers
Jumbo 8.5″ × 11″ Maximum impact, full letter size

Choose Your Postcard Size →

Who Uses EDDM?

EDDM works best when your offer appeals to everyone in a neighborhood — no list required. If you serve customers based on where they live, EDDM is a natural fit.

Home Services

HVAC, landscaping, roofing, cleaning services — ideal for neighborhood sweeps, storm follow-ups, and reaching homeowners in new developments.

Food & Beverage

Pizza shops, new local cafes, full-service restaurants. Geographic reach drives foot traffic better than expensive digital lists.

Health & Wellness

Gyms, dental and family medical practices, independent pharmacies. People choose health providers close to home.

Local Retail & Entertainment

Auto repair shops, boutiques, theaters and event venues — perfect for seasonal sales, grand openings, and building local awareness.

Real Estate & Civic

Agents running just-listed or recently-sold campaigns, local political candidates, and non-profits reaching an entire community.

Pro Tip: EDDM works best when your offer is universal. If you need to reach only specific people — classic car owners or families with young kids, for example — targeted direct mail is usually the smarter investment. Not sure which fits your goal? Ask us.

EDDM Frequently Asked Questions

What is EDDM (Every Door Direct Mail)?

EDDM is a USPS program that lets businesses mail postcards to every address on a mail carrier route — no mailing list required. You choose the zip codes and routes, and USPS delivers to every door. It’s ideal for restaurants, home services, real estate, and any business targeting a local geographic area. Learn more about EDDM at USPS.com →

How much does EDDM cost?

EDDM Retail postage is $0.242 per piece — one of the lowest postage rates available. Your total cost depends on how many addresses (routes) you select and your postcard size. We show you a live price quote as you pick your delivery routes during checkout.

What size postcard is required for EDDM?

USPS requires EDDM mail pieces to be at least 6.125″ × 11″ or have a combined length and width of at least 17 inches. We offer three compliant sizes: 6.5×9″, 4.5×12″, and 8.5×11″ — all ready for EDDM Retail mailing.

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