What We Do To Lower Postage
Below is a general overview of the work that has to be done in order to lower postage for our direct mail customers. Starting with the mailing list data and ending with a trip to the post office. It’s all about getting lower postage and getting the mail out faster.
Data Conversion and Preparation
If you provide a list we will download it to our network, convert your compatible file to our system format, add additional data fields that are required for processing and possibly make minor adjustments in the database structure. This is the first step to getting a lower postage rate.
Move Update Requirement:
Your mailing list must comply with this USPS requirement for all bulk mailers. It can be met by you updating your own list with address changes, allowing us to update your list using the USPS master “move update” list , or avoid this requirement entirely by adding “Or Current Occupant” to every address. The system is designed to lower postage costs by eliminating mail that can’t be delivered.
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Our software will standardize your delivery addresses and add the zip +4 codes for potential postage savings.
Remove Duplicate Addresses:
As a default, we perform a hard duplication removal on every mailing list that is given to us for processing. Multiple addresses that have identical name fields will be removed, leaving only one to be mailed.
The mailing list data will be sorted according to specific USPS rules. This is NOT simply sorting your list into zip code order. It is sorting to a complicated system of delivery paths and entry points that requires sophisticated programs and human skill sets. Don’t try this at home.
Preparing The Mail Piece
Some mail pieces will require more work than others in order take advantage of bulk mail postage discounts. That work might include folding and tabbing, stuffing of envelopes (we call that inserting), stamping and other things. We use tools, machinery and muscle power to get the job done.
All mail must be addressed appropriately and meet USPS standards of readability. Whenever possible we will use our high-speed ink jet equipment to print the addresses directly onto your piece. Otherwise, we will print the addresses on labels first, then apply the labels to the mail piece.
Large pieces of mail and those with irregular shapes need to be rubber-banded together into “bundles” then placed in mail sacks. Smaller, letter-size mail, is placed in covered trays. Each tray or sack consists of mail that will go to a specific sorting facility and must be labeled using a very specific format. Sacks are tied with cord and trays are tightly strapped closed. The sacks or trays for individual jobs are coded accordingly.
Each mailing is accounted for using an appropriate USPS form, collectively referred to as a postage statement. The piece weight, number of pieces and address destinations are all used to calculate the postage amount.
Delivery to the Post Office
Mailings are taken to the main Phoenix post office where extra postage discounts can be obtained.
The above description of the mailing process is general and is meant for informational purposes only. If you are thinking about doing direct mail for your business, it is best to call us as early as possible in the process. Call us today to discuss your direct mail plans.