Pricing your Direct Mail Project

Steps to Creating a Successful Bulk Mail Campaign. 

bulk mailIf you’re considering a bulk mail project, the price is a major factor. You want to pay as little as possible and still get great results. But, a bulk mail project is not so easy to do on your own. There is a lot of planning and prep that goes into a project. As an experienced mail house, we know what we’re doing and can help. With over 9 years of experience and countless projects. We will help to save you money and follow all direct mailing regulations that apply.

Proper planning with a mailing professional is incredibly important. We will help you to define your goals and achieve them. You can test a new market, hype up a new product, generate sales, and more. We’ll also help you decide on your mail type, message, and design. These are just a few steps to creating a successful direct mailing campaign.

Planning is the best way to get the most out of your campaign. You will save money, speed up the process, and get a time frame for completion. It also lets you set a realistic budget for the results you want.

To give you an idea of what to expect for pricing, here are some general bulk mailing costs for any bulk mail project:

  1.    Mailing List:

Your mail has to go to someone! To reach new customers and expand your business, you need to find them first. This is why we offer a free marketing report. In this report, we will find out more about your business. You can tell us about your target audience, products, and desired outcomes. With this report, we’ll help to refine your marketing strategy and choose an approach that works for you.

You may benefit the most from saturation mailing. This includes sending mail to 75-100% of consumers within a designated area. Usually, you would target a radius around your business, a whole mail route,  or a zip code. This increases the amount mail you send, which qualifies you for bulk pricing. However, you will also have a lot of dead leads. This is why you will want to choose a low-cost format like postcard mailers. Restaurants are one type of business that will benefit from saturation mailing. Everyone has to eat, so the potential interest is higher than niche markets.

Targeted mailing is aimed exclusively at specific individuals that fit your market. Customized lists are often created based on things like income, profession, or location. You can invest more in the mail itself with targeted mail. These consumers fit your demographic, so you can expect a higher conversion rate than saturation mailing. Niche businesses like jewelers or sporting goods stores have a unique customer base. They would benefit from specially targeted mailing lists.

You can create a mailing list yourself through opt-in forms. You can also buy one from us with a $100 minimum. Our consumer lists and business lists are available for $30-$75 per 1,000 leads. The lists are cleaned often and have a high deliverability. This way you can be sure you’re getting your money’s worth. If you choose to buy one, it will target your specific audience. This increases the chances of interaction and sales. The price of the list will depend on the number of leads and the market. Once you have a list of names, you will know the amount of mail you need to prepare.

See More: Buying a Mailing List

  1.    Bulk Mail Printing

Now that you know the “who”, it’s time to choose the “what”. The type of mail you send affects the cost. We recommend using formats like postcard mailers and flyers. These are cheap and efficient to produce, making it easier and cheaper to bulk mail them. This is because the bigger & more complex the piece of mail, the more expensive it will be to print and ship. Fortunately, we can mail almost any piece of mail for you at bulk rates.

You will also need to decide on a design for the mail. You can do this yourself, hire a designer, or work with us. We offer custom design services starting at $55/hr. If you decide to do it yourself or with a designer, be sure to make solid choices. These include:

  •         Clear and Beautiful Typography
  •         Instill Urgency in Response
  •         Make the Deal Seem Exclusive
  •         Professional and Clear Format
  •         Concise and Convincing Content
  •         Pictures That Grab Attention

Designing a piece with these points in mind will give you the best chance of a return on investment. If you don’t want to do it yourself, we’re more than happy to do it for you.

Check out this printable resource 10-Step Bulk Mail Project Checklist

  1.    Mailing Services:

You’ve got your mail, and now you need to get it sent out to your mailing list. Mail preparation is inexpensive but time-consuming to do manually. Our mailing house is equipped to make the whole process much easier. We use automation to drastically reduce the time it takes. These machines can fill envelopes, sort mail, and more. These bulk mailing capabilities also allow us to get you the bulk discount on postage.

When we prepare your mail, we take care of the boring stuff. You won’t have to lick 1000 envelopes or put tons of stamps on. We will organize, sort, and address the mail for you. It will be done according to the mailer’s requirements for commercial pricing. This way you can save on postage.

  1.    Bulk Mail Postage

Every piece of mail that you send to customers will need its postage paid for. The cost of the postage will vary depending on the mail type. Larger and heavier pieces of mail will require more postage. The cost will also depend on if you receive bulk pricing, and how many pieces you send. Fortunately, using our bulk mailing services you can be sure that you are receiving the best rate.

By using the points above, you can get a better idea of what you can expect bulk mailing to cost. If you want the best results for your bulk mail project, get it touch with us. We can help you get the best rates while saving you the headache of preparing the mail yourself. To get started, call now or fill out the form below.  1-877-433-9101