Variable Data Printing
VDP Digital Printing Since 2001
Minimum Quantity: 200 Pieces
USPS Certified Mailing Experts
Design, Print and Mail Onsite
Listen to This Audio to Get a Full Overview in Two Minutes:
Explore Variable Data Printing Service in 5 Minutes!
1.What is Variable Data Printing?
2.Why do people use variable data printing?
3.How Does Accurate Mailing Services Stand Out for Variable Data Printing?
Printing and Mailing Price Calculator for Postcard in 2023
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Source: Jet Mail
In today’s world, consumers are bombarded with marketing messages daily. To cut through the noise and capture their attention, creating a message that resonates with them is important. That’s where variable data printing (VDP) comes in. VDP allows you to create highly personalized direct mail pieces that make a unique emotional connection with the recipient. You can create a custom message more likely to generate a response using data personalization such as their name, purchasing history, and interests.
How Variable Data Printing Works
Variable Data Printing (VDP) and personalization have become the new norm in marketing, replacing traditional mass-marketing printing. Studies have shown that personalized direct mail pieces grab more attention from recipients. By incorporating variable data printing services, which allow for personalized text and visuals, your direct mail can be transformed from a generic advertisement to a targeted message for each recipient. This shift towards VDP and personalization can give your business a competitive edge.
Common Types of Variable Data Printing (VDP)
- Name and address personalization
- Image personalization
- Content personalization
- Variable QR codes
- Personalized landing pages
These variable printing techniques help create a personalized experience, increasing engagement and improving response rates for direct mail campaigns.
Why Choose Variable Data Printing Services for Your Next Direct Mail Campaign?
- Enhanced Personalization & Customer Experience
- Targeted Messaging
- Improved Brand Loyalty
- Versatility and Adaptability
- Personalized Offers and Incentives
- Competitive Advantage
- Increased Response Rates
- Cost-Effective
- Improved ROI
- Longevity and Tangibility
How can Personalize Direct Mail Boost Response Rates and ROI?
Additional benefits of using Variable Data Printing (VDP) include the ability to connect with customers on an emotional level and increase their engagement. VDP also allows for dynamic content creation for personalized communication, testing different offers and variables against various segments. By using unique codes and PURLs printed with VDP, you can track the effectiveness of your overall marketing strategies. Furthermore, variable printing ensures a fast turnaround, making it easy for your company to send materials to customers. Why not give personalization a try? Embrace data personalization and watch your sales soar!
Here are Some Additional Statistics That Demonstrate The Effectiveness of Personalization:
- The Aberdeen Group reports that Personalization provides: A measurable lift in business results for (88%) of companies, Increased conversion rates (63%), and Improved overall customer experience (61%), Increased visitor engagement (57%).
- Infosys discovered that personalized marketing leads to a buying decision for 86% of consumers.
- DigitalCommerce360 found that 80% of consumers enjoy receiving personalized suggestions from retailers.
- According to a study by Epsilon, personalized emails have an open rate of 29% higher than non-personalized ones.
- In a survey by Accenture, 91% of consumers said they are more likely to shop with brands that provide relevant offers and recommendations.
- According to a report by Segment, 44% of consumers said they would become repeat buyers after a personalized shopping experience.
- A study by McKinsey & Company found that personalization can lead to a 10-30% increase in revenue for e-commerce businesses.
- In a survey by Evergage, 88% of marketers reported seeing measurable improvements due to personalization, with 63% seeing an increase in conversion rates.
These statistics demonstrate the effectiveness of personalization in marketing, with most consumers responding positively to personalized messaging, offers, and suggestions from brands. By providing personalized direct mail experiences and offers, businesses can create a stronger connection with their customers and increase the likelihood of repeat purchases.
Here are Some Examples of How VDP Can be Used:
- Postcards with the recipient’s geographic location and first and last name for a more personalized approach.
- Personalized invoices that include the customer’s name, purchase history, and other relevant data.
- Custom notepads or calendars with different messaging on each page, while the layout and design remain the same, create a unique experience for each recipient.
- Sending personalized cards that include a coupon for the customer’s birthday can be a great way to show your customers that you value them and appreciate their business.
- Discounts are offered based on the customer’s purchase history, increasing their loyalty to the brand.
- Postcards with incentives in different languages, such as Spanish, to reach a wider audience.
- Respond to cards that ask for donations, using data from previous donations to tailor the suggested amounts.
Using variable printing allows for a more personalized marketing approach, which is more effective than mass marketing. Mass marketing is a market strategy in which a firm ignores market segment differences and appeals to the whole market with one offer or strategy.
Start Your Marketing Journey with Accurate Mailing Services!
Accurate Mailing Services is a leading provider of Direct Mail Marketing, specializing in designing, printing, and mailing marketing materials for clients in the United States. We are specialized in providing accurate and updated mailing lists for businesses of all sizes. During this time, we have gained extensive knowledge and expertise in direct mailing, including:
Expert
Guidance
As a business owner with 23 years of experience, it’s important to keep up with evolving marketing trends and strategies. Our expert guidance on campaign design ensures every direct mail pieces are effective and stand out from competitors.
Use Our In-house
Design Team
Our in-house design team has gained valuable knowledge and experience over 23 years. Utilize AMS expertise to create the best design output that speaks directly to your target audience.
Utilize our in-house
print facility
Quality is essential for direct mail campaigns. Use our in-house print facility to ensure every mail pieces are of the highest quality and accurately represents your brand.
Consider postage costs
Postage costs can add up quickly. We will plan every direct mailing campaign while considering the postage costs. Work with a mailing service provider that offers competitive rates and helps save money.
Take Advantage of Free Consultations
Accurate Mailing Service has a wealth of expertise in marketing after 23 years of work. However, it’s always helpful to get an outside perspective. Our team offers free consultations to fine-tune marketing strategy and ensure successful direct mail campaigns.
Struggling to pick the right marketing solution? At Accurate Mailing Services, we’ve got you covered. Book your free 30-minute consultation and discover the perfect fit for your business.
