Direct Mail Planning Guide

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Who cares about the name of your company?

Nobody. But especially your customers. Not in the big scheme of things anyway. What they do care about is what you can do for them.

Designing an ad with your company name as the headline may make you feel proud but it probably won’t get people excited. Well, unless your name happens to be “Everything Must Go” or “75% OFF!”

Whether your putting together an ad for the newspaper, a coupon book or a postcard mailer, you should make an attempt to answer the question, “What’s in this for me?” That’s what your potential customers want to know. The sooner you can tell them, the more successful your advertising is likely to be.

It’s called Benefit Selling and it will make a difference in the response that you get from your advertising.

If we design a postcard for you we’ll use it automatically unless you insist otherwise. After all, you might want to see your company name really, really big. I understand. / GB

Fill out your information below and tell us “I want my FREE Direct Mail Planning Guide!”

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

USPS Mail Tracking Report
Direct Mail 101

Political Mailing 2020…What is going on?

Political Mailings…What’s going on with the USPS? Over the last 4 months, we are asked every day “What’s going on with Political Mail?” As a

mail house
Direct Mail 101

What is a Mail House?

Is a mail house a super-secret place built by crafty marketing engineers requiring strict security clearance to gain access? Sounds good, but no. The term

Do You Want To Boost Your Business?

drop us a line and keep in touch