Why Direct Mail Advertising Works
More than any other type of advertising, Direct Mail can reach those that are most likely to do business with you. With a good mailing list , you can put your offer in the hands of people that want what you sell, have the money to buy it and can easily respond. It’s called Target Marketing. And nothing targets better than direct mail.
Targeting versus Mass Markets:
Newspaper, radio and TV can be very expensive because of the repetition that’s required to get results. The budget to use mass media can be out of reach for most small businesses. Worse, the money is often wasted on listeners or readers that are too far out of the marketing area to respond. Direct mail works differently.
Direct Mail can be sent to specific areas – matching neighborhoods or individuals to the demographics of your ideal customer. It’s especially effective for B2B advertising because mail can be sent to only certain business types or by employee size. You’re in control of who gets your advertising with direct mail- and how much it will cost.
Targeting your advertising efforts will give you more bang for your buck and more control over your budget. And you’ll have a better shot at getting immediate results. Direct mail can help your business grow fast.
So, what’s your market? The closest homes? Other businesses? Families with children? Senior citizens? Wherever your customers are, Accurate Mailing will help you reach them more efficiently. We provide quality mailing lists, postage discounts, bulk mail preparation and postcard printing at the lowest possible prices. And we’ll help you develop a solid marketing plan that will give you the best chance of having a successful campaign.
Call us today to discuss using direct mail to promote your business. The toll-free number is 1-877-433-9101. Or just submit the form below and we’ll contact you.